Sales Officer

Job Description Sales Officer

Industry: Footwear / FMCG / Retail
Department: Sales
Designation: Sales Officer
Reporting To: Area Sales Manager / Sales Manager
Job Location: As per business requirement

Job Purpose

To drive sales growth, expand market reach, develop retailer and distributor relationships, and ensure effective distribution and visibility of footwear products across the assigned territory.

Key Responsibilities

1. Sales & Business Development
• Achieve assigned sales targets and revenue objectives for the designated territory.
• Develop new business opportunities and expand market presence.
• Drive primary and secondary sales through distributors and retail outlets.
• Ensure effective implementation of sales schemes, promotions, and business initiatives.
2. Distributor & Retailer Management
• Appoint and develop distributors and dealers in the assigned territory.
• Build strong relationships with footwear retailers, wholesalers, and distributors.
• Ensure regular market coverage, order generation, and timely servicing of retail outlets.
• Monitor distributor performance, stock availability, and product assortment.
3. Market Expansion & Product Visibility
• Identify new retail outlets and untapped markets to increase distribution.
• Ensure product availability, display, and visibility at retail counters.
• Promote Aqualite footwear products and communicate product features and schemes to channel partners.
• Monitor competitor activities, pricing, product launches, and market trends.
4. Sales Planning & Reporting
• Prepare daily and monthly sales plans to achieve business objectives.
• Conduct regular market visits and execute the planned beat or route.
• Submit daily sales reports, market feedback, and competitor updates.
• Track sales performance, outlet productivity, and target achievement.
5. Collections & Operational Discipline
• Follow up on outstanding payments and ensure timely collections as per company policy.
• Coordinate with distributors and internal teams for order fulfilment and stock availability.
• Ensure compliance with company policies, sales processes, and reporting timelines.

Educational Qualification

• Graduate in any discipline; candidates with a business or sales-related qualification will be preferred.

Experience

• 1–3 years of experience in field sales, preferably in footwear, FMCG, consumer durables, or general trade.
• Experience in distributor handling, retailer management, and territory sales will be an advantage.
• Freshers with strong communication and sales aptitude may be considered, depending on business requirements.

Required Skills

• Strong communication and negotiation skills.
• Good relationship-building and market development abilities.
• Target-oriented approach and willingness to work in the field.
• Basic knowledge of MS Excel, sales reporting, and mobile-based sales applications.

Strong planning, problem-solving, and execution skills