Sales Officer

Job Title: Sales Officer Pre-Owned Cars

Location: Lalbagh Road, JP Nagar, Whitefield

Company: Toyota Kirloskar Sundaram Mobility Pvt Ltd

Job Summary:

We are seeking a highly motivated Sales Officer – Pre-Owned Cars with a deep understanding of the used car market, customer buying behavior, and sales strategies. The ideal candidate will be responsible for engaging with potential customers, understanding their requirements, offering suitable vehicle options, negotiating deals, and ensuring a seamless sales process. This role demands a target-driven mindset, excellent communication skills, and the ability to leverage digital and offline channels to generate leads and close sales.

Key Responsibilities:

1. Customer Engagement & Lead Generation

• Identify and approach potential buyers through walk-ins, digital platforms, referral networks, and corporate tie-ups.
• Utilize digital marketing, social media, classified websites, and CRM tools to generate and nurture leads.
• Participate in roadshows, exchange melas, dealership events, and corporate tie-ups to promote pre-owned car sales.
• Proactively follow up with inquiries and maintain a strong customer relationship pipeline.

2. Understanding Customer Needs & Vehicle Recommendation

• Assess customer requirements based on budget, vehicle preferences, financing options, and trade-in possibilities.
• Recommend suitable vehicles from available inventory while ensuring a personalized buying experience.
• Provide expert guidance on vehicle features, specifications, history, and maintenance.
• Assist customers with test drives, vehicle comparisons, and pricing clarity.

3. Sales Process & Negotiation

• Negotiate pricing, financing options, warranties, and value-added services to maximize sales and profitability.
• Clearly explain vehicle pricing, financing plans, insurance options, and exchange offers to customers.
• Handle objections, queries, and concerns professionally, ensuring customer satisfaction and deal closure.
• Work closely with the procurement team to align sales with market demand and stock availability.

4. Documentation & Compliance

• Ensure all transactions are supported by proper documentation, including:
• RC transfer, insurance paperwork, loan processing, and warranty registrations.
• Guide customers through ownership transfer, RTO formalities, and legal requirements.
• Maintain compliance with company policies and government regulations.

5. Achieving Sales Targets & Performance Metrics

• Meet and exceed monthly and quarterly sales targets through strategic selling.
• Maintain a high conversion rate from inquiries to successful transactions.
• Track and analyze sales performance, market trends, and customer feedback to optimize strategies.
• Regularly update CRM systems with lead status, sales progress, and customer interactions.

6. Market Research & Competitive Analysis

• Stay updated on used car pricing trends, competitor strategies, and customer preferences.
• Provide insights on popular vehicle models, demand-supply gaps, and emerging sales opportunities.
• Suggest new sales strategies to improve customer acquisition and retention.

Qualifications & Experience:

• Experience: Minimum 3-5 years in used car sales, preferably with organized auto dealerships, platform-based used car businesses, or company-owned pre-owned car programs.
• Sales & Negotiation Skills: Strong ability to close deals, build rapport with customers, and drive high-value sales.
• Technical & Market Knowledge: Understanding of used car valuation, financing options, insurance policies, and resale market dynamics.
• Process & Compliance Awareness: Familiarity with RTO processes, documentation, and vehicle ownership transfer.
• Digital Proficiency: Experience with CRM tools, digital marketing strategies, and online lead conversion is a plus.

Preferred Background:

• Candidates with experience in company-owned pre-owned car businesses, organized auto dealerships, and online used car platforms (e.g., Cars24, OLX Autos, Spinny, CarDekho, etc.).

Why Join Us?

• Exciting growth opportunities in the fast-expanding company-owned pre-owned car business.
• Attractive salary, incentives, and performance-based rewards.

If you are a passionate sales professional with expertise in the used car industry, we invite you to be a part of our growing team!

Apply now and accelerate your career with TKS Outlet!