Sales Officer

Interested Candidates can reach out to [phone removed] / [email removed]

1. Position Details

• Designation: Sales Officer
• Location: South Tripura
• Department: Trade Sales
• Reporting To: ASM/TSM
• Salary Range: As per market standards
• Experience: 23 years in Sales / Channel Management
• Qualification: Graduation (MBA / Marketing preferred)

2. Role Purpose

The Executive – Sales is responsible for driving business growth in the territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.

3. Key Deliverables / Responsibilities

• Manage and expand channel distribution
• Appoint, develop, and monitor dealers and authorized sub-dealers
• Achieve assigned primary and secondary sales targets
• Ensure availability of products and correct market pricing
• Execute brand-building and promotional activities at local level
• Conduct mason/contractor meets and provide technical support
• Ensure timely collection and healthy fund flow from dealers
• Track competitor activity and provide market intelligence
• Maintain accurate sales reports, MIS, and forecasts

4. Key Result Areas (KRA) & Key Performance Indicators (KPI)

KRA 1: Sales Target Achievement

• Monthly, quarterly, and annual volume & value target achievement
• Growth in secondary sales and repeat business

KRA 2: Channel Development

• Appointment of new dealers and sub-dealers
• Improvement in dealer productivity and coverage

KRA 3: Market Development & Visibility

• Increased market share in Sivasagar region
• Execution of branding, visibility, and promotional activities

KRA 4: Collection & Credit Control

• Timely collection as per credit norms
• Reduction of overdue and outstanding balances

KRA 5: Compliance & Reporting

• Adherence to company pricing, schemes, and SOPs
• Timely reporting of sales, collections, and market feedback

5. Roadmap of Success

0–3 Months

• Understand company products, pricing, and sales processes
• Map Sivasagar market, dealer base, and competitor landscape
• Build strong relationships with dealers and influencers

3–6 Months

• Achieve minimum 85–90% of assigned sales targets
• Expand sub-dealer network in uncovered areas
• Improve product visibility and secondary sales

6–12 Months

• Consistently achieve or exceed targets
• Strengthen dealer loyalty and market share
• Become a key contributor to regional business growth