Sales Officer

Job Description

1. Position Details

• Designation: Officer Sales
• Location: Morigaon, Assam
• Department: Sales & Marketing
• Reporting To: ASM/TSM
• Salary Range: As per market standards
• Experience: 3-4 years in Sales / Channel Management
• Qualification: Graduation /MBA/ (Marketing preferred)

2. Role Purpose

The Executive Sales is responsible for driving business growth in the Nagaon 1 territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.

3. Key Deliverables / Responsibilities

• Manage and expand channel distribution across Nagaon 1 territory
• Appoint, develop, and monitor dealers and authorized sub-dealers
• Achieve assigned primary and secondary sales targets
• Ensure availability of products and correct market pricing
• Execute brand-building and promotional activities at local level
• Conduct mason/contractor meets and provide technical support
• Ensure timely collection and healthy fund flow from dealers
• Track competitor activity and provide market intelligence
• Maintain accurate sales reports, MIS, and forecasts

4. Key Result Areas (KRA) & Key Performance Indicators (KPI)

KRA 1: Sales Target Achievement

• Monthly, quarterly, and annual volume & value target achievement
• Growth in secondary sales and repeat business

KRA 2: Channel Development

• Appointment of new dealers and sub-dealers
• Improvement in dealer productivity and coverage

KRA 3: Market Development & Visibility

• Increased market share in Morigaon region
• Execution of branding, visibility, and promotional activities

KRA 4: Collection & Credit Control

• Timely collection as per credit norms
• Reduction of overdue and outstanding balances

KRA 5: Compliance & Reporting

• Adherence to company pricing, schemes, and SOPs
• Timely reporting of sales, collections, and market feedback

5. Roadmap of Success

03 Months

• Understand company products, pricing, and sales processes
• Map Morigaon market, dealer base, and competitor landscape
• Build strong relationships with dealers and influencers

36 Months

• Achieve minimum 85–90% of assigned sales targets
• Expand sub-dealer network in uncovered areas
• Improve product visibility and secondary sales

6–12 Months

• Consistently achieve or exceed targets
• Strengthen dealer loyalty and market share
• Become a key contributor to regional business growth

6. Annual Success Plan (Financial Year)

Q1 (Apr–Jun)

• Territory planning and dealer productivity improvement
• Focus on volume growth and collections

Q2 (Jul–Sep)

• Network expansion and increased market coverage
• Branding activities and mason/contractor engagement

Q3 (Oct–Dec)

• Peak season sales maximization
• Discount and scheme optimization

Q4 (Jan–Mar)

• Annual target closure and collection drive
• Dealer retention and planning for next FY

7. Competency Framework

A. Functional Competencies (Must Have)

• Knowledge of Cement Industry and Trade Channels
• Dealer and Sub-dealer Management
• Sales Planning and Execution
• Credit Management and Collections

B. Behavioral Competencies (Desired)

• Strong communication and interpersonal skills
• Result-driven and self-motivated
• Decision-making and problem-solving ability
• Team collaboration and adaptability

C. Personal Attributes

• Hardworking and disciplined
• Willingness to travel extensively within territory
• Learning-oriented and resilient
• High ownership and accountability

8. Reporting Relationship

• Reports To: AVP / Regional Sales Manager

9. Company Profile

Amrit Cement Limited (ACL) is a leading cement manufacturer with a strong presence across India and a dominant footprint in the North East Indian market. The company is recognized for its quality products, extensive distribution network, and customer-focused approach.

Website: www.amritcement.com
Corporate Office:
6th Floor, Trinity Tower,
226/1, Acharya Jagadish Chandra Bose Road,
Ballygunge, Kolkata – 70002

Interested Candidates can call and send their CV in mail :

[email removed]

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