Sales Officer

Role & responsibilities

Job Objective

Manage existing customers, generate enquiries, convert leads into orders, and achieve assigned sales targets while maintaining strong customer relationships.

Key Responsibilities

1. Lead Generation & Business Development

• Identify and develop new B2B customers through calls, references, networking, LinkedIn, email campaigns, exhibitions and field visits.
• Develop prospects across corporate houses, hotels, hospitality groups, institutions, distributors, retailers and other relevant segments.
• Maintain a healthy pipeline of leads and opportunities.
• Regularly follow up on enquiries, quotations, samples and proposals.

2. Customer Management

• Build and maintain strong relationships with existing customers.
• Understand customer requirements, budgets, timelines and customization needs.
• Conduct regular customer visits and business meetings.
• Identify opportunities for repeat orders, cross-selling and up-selling.

3. Enquiry to Order Conversion

• Receive and understand customer enquiries.
• Coordinate internally for product selection, costing, pricing, samples, customization and lead time.
• Prepare and submit quotations/proposals within agreed timelines.
• Follow up systematically until the enquiry is converted into a PO.
• Ensure all commercial terms are clearly communicated.

4. Order Coordination

• Obtain confirmed PO and required artwork/specifications from customers.
• Coordinate with production, design, purchase, dispatch and accounts teams.
• Track order status and communicate realistic delivery commitments to customers.
• Ensure timely dispatch and documentation.
• Follow up for POD and payment after dispatch.

5.Payment Follow-up

• Monitor customer outstanding payments.
• Follow up for payments before and after the due date.
• Coordinate with Accounts for payment reconciliation.
• Escalate delayed payments appropriately.

Preferred candidate profile

The Sales Officer must not make delivery, pricing, customization or commercial commitments to customers without internal confirmation.

Every enquiry should have a clear next action, follow-up date and status in the ERP/CRM.

The objective is not merely to generate enquiries, but to convert enquiries into profitable orders and develop long-term B2B customer relationships.

Perks and benefits

Industry Standards

Perks and benefits

Health insurance