Sales Officer

Role & responsibilities

1. Role Purpose The Band B Commercial Water Solutions Sales role is a critical middle-management position responsible for driving regional / cluster-level sales execution within the assigned geography. The role is accountable for order booking, revenue delivery, project funnel development, key account handling, and channel-led execution, while ensuring strong coordination between customers, partners, and internal teams. This position acts as the execution backbone of the state business, translating state level strategies into on-ground actions and ensuring consistent performance, governance, and customer satisfaction.

2. Key Responsibilities A. Regional Business Execution & Revenue Delivery • Own assigned region / cluster targets for order booking, revenue, and collections • Execute state business plans through focused regional action plans • Drive penetration across industrial, institutional, infrastructure, hospitality, healthcare, real estate, and commercial customers • Build and manage a healthy project funnel with accurate forecasting • Identify new opportunities, active projects, EPC tie-ups, and key accounts • Ensure timely closures through disciplined follow-ups and execution rigor B. Sales Execution & Team Coordination • Drive day-to-day execution through Territory Sales Executives, Key Account Managers, and channel partners • Ensure target achievement, pipeline movement, and activity discipline

3 • Support coaching and on-the-job capability building of field teams • Conduct weekly funnel reviews, monthly performance reviews, and joint customer visits • Escalate risks, gaps, and delays proactively to the State Sales Head

C. Key Accounts, Channel & Partner Management • Manage identified key accounts, consultants, EPCs, and influencers within the region • Drive channel sales through dealers, system integrators, and project partners • Support onboarding, activation, and stabilization of new channel partners • Ensure commercial discipline on pricing, approvals, documentation, and billing • Resolve customer and partner escalations at the regional level

D. Solution Selling & Project Coordination • Execute solution-led selling aligned to customer requirements and applications • Prepare and coordinate techno-commercial proposals in collaboration with internal teams • Support negotiations and closures within approved commercial frameworks • Coordinate with Projects, Engineering, Service, and SCM teams for execution • Track project progress, installations, and customer acceptance milestones • Ensure timely resolution of execution and service-related issues

E. MIS, CRM & Compliance Discipline • Maintain accurate MIS, CRM updates, and pipeline hygiene • Ensure adherence to ZeroBs sales processes, approval workflows, and governance norms • Monitor collections, credit exposure, and customer documentation • Ensure compliance to ethical standards, audit norms, and company policies • Highlight risks and corrective actions in a timely manner

Preferred candidate profile

3. Key Performance Indicators (KPIs) • Regional order booking and revenue achievement • Project funnel size, quality, and conversion • Key account contribution and repeat business • Channel partner productivity and engagement • Collections efficiency and credit compliance • Execution adherence and customer satisfaction • MIS accuracy, CRM discipline, and reporting compliance

4. Required Skills & Competencies • Strong B2B sales execution and ownership mindset • Good understanding of commercial water solutions and project sales • Capability in solution selling, negotiations, and customer engagement • Strong coordination, follow-up, and execution skills • Analytical ability to track pipeline, performance, and risks • High discipline, integrity, and process orientation • Ability to work cross-functionally and manage multiple stakeholders

Educational Qualification

• Graduate in Engineering / Science / Commerce or any discipline • MBA / PGDM in Sales, Marketing, or Business Management preferred