Sales Officer

Position

Sales Consultant Automobile Dealership

Department

Sales

Job Purpose

To handle customers, generate sales leads, promote vehicles, achieve sales targets, and provide a positive customer experience from enquiry to vehicle delivery.

Key Responsibilities

• Attend to showroom customers and understand their vehicle requirements.
• Explain vehicle features, specifications, variants, pricing, and offers.
• Generate and follow up on leads through calls, walk-ins, referrals, and digital enquiries.
• Arrange and conduct vehicle demonstrations and test drives.
• Prepare quotations and assist customers with vehicle selection.
• Follow up with customers regularly until booking and delivery.
• Achieve assigned monthly sales and enquiry conversion targets.
• Coordinate with Finance, Insurance, Accessories, and other departments for smooth delivery.
• Maintain accurate customer and lead records in the CRM/DMS.
• Ensure timely delivery of vehicles and proper documentation.
• Maintain good relationships with existing and prospective customers.
• Handle customer queries and coordinate for resolution when required.
• Follow dealership and manufacturer sales processes and guidelines.

Qualification

• Any Graduate / Diploma

Experience

• 0–3 years of experience in automobile sales, retail sales, or customer-facing roles.
• Freshers with good communication and sales skills may also apply.

Required Skills

• Good communication and interpersonal skills
• Customer handling skills
• Sales and negotiation skills
• Target-oriented approach
• Basic computer knowledge
• Good follow-up skills
• Positive attitude and willingness to learn
• Valid driving licence preferred

Key Performance Indicators (KPIs)

• Monthly vehicle sales target
• Enquiry-to-booking conversion
• Test drive conversion
• Lead follow-up and closure
• Customer satisfaction
• Finance/Insurance/Accessories penetration
• Timely updating of CRM/DMSRole & responsibilities

Perks and benefits

Food allowance