Sales Officer

Job Title: Sales Officer (B2B)
Department: Sales
Reporting To: Area Sales Manager

1. Job Purpose:

To drive B2B sales by identifying new business opportunities, maintaining client relationships, and achieving sales targets while ensuring customer satisfaction.

2. Key Responsibilities (KRAs):

• Lead Generation & Client Acquisition:
• Identify and develop new business opportunities in the B2B segment.
• Build a pipeline of potential clients and convert them into long-term partners.
• Sales Strategy & Execution:
• Develop and implement sales strategies to achieve assigned targets.
• Conduct market research to identify industry trends and customer needs.
• Client Relationship Management:
• Maintain strong relationships with existing clients to ensure repeat business.
• Provide after-sales support and address client concerns effectively.
• Negotiation & Closing:
• Negotiate terms, pricing, and contracts to close deals successfully.
• Ensure timely collection of payments from clients.
• Reporting & Analysis:
• Prepare and submit sales reports, forecasts, and competitor analysis.
• Monitor market trends and suggest improvements in sales strategies.

3. Key Performance Indicators (KPIs):

• Sales Target Achievement (%)
• New Client Acquisition Rate
• Customer Retention Rate (%)
• Revenue Growth (%)
• Conversion Rate of Leads to Deals (%)
• Payment Collection Timeliness

4. Required Qualifications & Experience:

• Bachelors degree in Business, Marketing, or related field.
• 2-5 years of experience in B2B sales.
• Proven track record of meeting or exceeding sales targets.

5. Skills & Competencies:

• Strong communication and negotiation skills.
• Excellent client relationship management.
• Ability to analyse data and trends.
• Proficiency in CRM tools and MS Office.
• Problem-solving and decision-making abilities.Role & responsibilities

Preferred candidate profile