Sales Officer

Job Description Sales Officer

Company: PRAN Beverages India Pvt. Ltd.
Department: Sales & Distribution
Position: Sales Officer
Location: Multiple Locations / South India
Reporting To: Area Sales Manager / Sales Manager
Employment Type: Full-Time | Field Sales

About PRAN Beverages India Pvt. Ltd.

PRAN Beverages India Pvt. Ltd. is part of the PRAN Group, a leading FMCG organization engaged in food and beverage products. The company is expanding its presence across India through a strong distribution and sales network.

Job Summary

We are looking for a Sales Officer responsible for driving primary and secondary sales, expanding distribution, developing dealer and retailer relationships, and achieving assigned sales targets within the designated territory.

Key Responsibilities

• Achieve monthly and annual primary and secondary sales targets.
• Manage and develop distributors, dealers, retailers and other channel partners.
• Ensure effective product distribution and availability across the assigned territory.
• Conduct regular market visits to retailers and distributors.
• Generate orders and ensure timely product movement through the distribution network.
• Expand the retailer and distributor network in the assigned territory.
• Ensure adequate stock availability and minimize stock-outs.
• Monitor product visibility, merchandising and placement at retail outlets.
• Execute company schemes, promotions and trade marketing activities.
• Monitor competitor activities, pricing, schemes and market trends.
• Prepare daily sales reports, market visit reports and other required MIS.
• Manage route plans and ensure productive market coverage.
• Build strong relationships with distributors, retailers and key market influencers.
• Coordinate with distributors and internal teams for order processing, stock availability and market execution.
• Identify new business opportunities and potential markets for expansion.
• Ensure compliance with company sales policies and processes.

Required Skills

• Strong sales and negotiation skills.
• Good communication and interpersonal skills.
• Ability to manage distributors and retailers.
• Target-oriented and result-driven approach.
• Good knowledge of local market and FMCG distribution.
• Strong market intelligence and competitor tracking skills.
• Basic knowledge of MS Excel and sales reporting.
• Willingness to work extensively in the field.

Qualification & Experience

Qualification: Graduate / Undergraduate
Experience: 1–3 years, preferably in FMCG / Food & Beverage / Consumer Products Sales.

Key Requirement: Candidates with experience in distributor handling, secondary sales and general trade will be preferred.

Key Performance Indicators (KPIs)

• Primary & secondary sales achievement
• Distributor performance
• Outlet coverage and productivity
• New retailer addition
• Distribution expansion
• Productive calls / market coverage
• Stock availability
• Sales growth and target achievement

Work Model: Field / On-site
Travel: Extensive travel within the assigned territory is required.