Sales Officer

Reporting to: Area Sales Manager

About the Role

As a Sales Officer, you are the link between strategic sales direction and on-ground execution. You will ensure your territory/portfolio achieves its sales targets, maintains a healthy distribution network, and delivers strong market presence. This role demands high ownership, strong relationship-building skills, and the ability to manage both distributor partnerships and retail execution with precision.

Duties and Responsibilities

- Deliver sales, volume, and distribution targets within the assigned territory.

- Identify, appoint, and manage distributors in line with company guidelines.

- Work closely with distributor/retailer teams to ensure product availability and visibility.

- Maintain strong retailer relationships to drive secondary sales.

- Monitor competitor activities, pricing, and promotions, and adjust strategies accordingly.

- Execute trade marketing and promotional campaigns in the territory.

- Ensure timely collections and adherence to credit policies.

- Track daily market coverage and ensure sales routes are optimised.

- Prepare and submit detailed sales reports and market feedback.

- Train and motivate distributor sales personnel to achieve set goals.

- Conduct market audits to ensure compliance with brand standards.

Required Skills & Experience

- 2 to 7 years of sales experience in FMCG/ related B2B industry

- Strong understanding of territory management and retail dynamics.

- Excellent communication, negotiation, and relationship-building skills.

- Local language fluency and working knowledge of English.