Sales Officer

A Sales Officer (SO)/TSO in the cement industry is a field-heavy, target-driven role. The officer acts as the primary link between the cement manufacturer, the distribution network (dealers and retailers), and key regional buyers.

Key Responsibilities1. Channel & Network Management (Primary Sales)

• Expand Network: Recruit, onboard, and evaluate new dealers, sub-dealers, and retailers across the assigned territory.
• Maintain Relationships: Nurture existing distribution networks to secure ongoing orders and brand preference.
• Stock Management: Monitor distributor inventory levels to prevent stockouts or oversupply.

2. Demand Generation & Influencer Engagement (Secondary Sales)

• Conduct Direct Outreach: Engage directly with individual home builders (IHBs), institutional clients, and government departments.
• Network with Influencers: Arrange meetings and technical sessions with contractors, masons, engineers, and architects to secure product endorsements.
• Local Activation: Execute local marketing campaigns, plant visits, and mason meets to build brand presence.

3. Commercials, Receivables, & Market Intelligence

• Target Achievement: Drive daily sales volumes to hit monthly and annual revenue metrics.
• Outstanding Recovery: Track and collect timely payments, managing credit limits and receivables from dealers.
• Market Tracking: Gather intelligence on competitor pricing, active discount schemes, dispatch volumes, and market shares.
• Resolve Issues: Coordinate with technical support teams to systematically address structural or quality complaints raised by customers