Sales Officer

SAKARNI PLASTER INDIA PVT.LTD
Sales Officer
JOB DESCRIPTION
Position Level: Officer/Executive
Location: Delhi
Department: Sales
Reports To: ASM/ZSM
COMPANY OVERVIEW
Sakarni Plaster India Pvt Ltd is a leading manufacturer and supplier of building and construction materials in India,
specializing in products such as Plaster of Paris (POP), Wall Putty, Gypsum Plaster, Tile Adhesives, Waterproofing
Solutions, and other construction finishing products. The company is known for its strong market presence, quality-
driven approach, extensive distribution network, and commitment to innovation and customer satisfaction across
the construction and infrastructure industry.
DUTIES AND RESPONSIBILITIES

Achieve monthly, quarterly, and annual secondary sales targets within the assigned territory.
Ensure product-wise, brand-wise, and area-wise sales growth as per business objectives.
Develop and maintain strong relationships with distributors, dealers, and retail partners.
Conduct regular market visits to monitor sales performance and market coverage.
Execute trade schemes and promotional activities to improve market off-take.
Monitor market trends and implement corrective actions to address sales gaps.
Ensure timely collection of payments and maintain healthy outstanding levels.
Coordinate with accounts teams for payment reconciliation, credit notes, and claim settlements.
Track distributor and dealer inventory levels to avoid stock shortages and overstocking.
Ensure availability and visibility of all focus products across the assigned territory.
Identify and appoint new distributors or dealers to expand market reach.
Conduct competitor analysis and share market intelligence with management regularly.
Execute branding, merchandising, and POS material placement activities in the market.
Coordinate with logistics and supply chain teams for smooth order processing and delivery.
Submit daily, weekly, and monthly sales reports accurately and within timelines.
Educate channel partners about company schemes, policies, and business processes.
Promote PC Club point transfers down the line to increase retailer participation and engagement.
Ensure compliance with company policies, sales processes, and code of conduct.
Support product launches, dealer meets, and trade engagement activities in the territory.
Maintain professionalism, accountability, and strong customer service standards in all business dealings.


EDUCATION & QUALIFICATIONS
Graduate in any discipline from a recognized university; MBA/PGDM in Sales or Marketing preferred.
Strong communication, negotiation, reporting, and territory management skills with proficiency in MS
Excel.
REQUIRED SKILLS
Strong sales, negotiation, and relationship management skills.
Good communication, market analysis, and distributor handling abilities.
Proficiency in MS Excel, sales reporting, and territory management with a result-oriented approach.
STAKEHOLDERS
Internal Stakeholders
Sales Team
Marketing Team
Accounts & Finance
Logistics Team
External Stakeholders
Contractors
Dealers & Retailers
Channel Partners
Customers