Sales Officer

1. Role Purpose
The Officer Sales is responsible for driving business growth in the territory by managing dealer and sub-dealer
networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution
of company strategies.
2. Key Deliverables / Responsibilities
Manage and expand channel distribution
Appoint, develop, and monitor dealers and authorized sub-dealers
Achieve assigned primary and secondary sales targets
Ensure availability of products and correct market pricing
Execute brand-building and promotional activities at local level
Conduct mason/contractor meets and provide technical support
Ensure timely collection and healthy fund flow from dealers
Track competitor activity and provide market intelligence
Maintain accurate sales reports, MIS, and forecasts
3. Key Result Areas (KRA) & Key Performance Indicators (KPI)
KRA 1: Sales Target Achievement

Monthly, quarterly, and annual volume & value target achievement
Growth in secondary sales and repeat business
KRA 2: Channel Development

Appointment of new dealers and sub-dealers
Improvement in dealer productivity and coverage
KRA 3: Market Development & Visibility

Increased market share in Sivasagar region
Execution of branding, visibility, and promotional activities
KRA 4: Collection & Credit Control

Timely collection as per credit norms
Reduction of overdue and outstanding balances
KRA 5: Compliance & Reporting

Adherence to company pricing, schemes, and SOPs
Timely reporting of sales, collections, and market feedback

4. Annual Success Plan (Financial Year)
Territory planning and dealer productivity improvement
Focus on volume growth and collections
Network expansion and increased market coverage
Branding activities and mason/contractor engagement
Peak season sales maximization
Discount and scheme optimization
Annual target closure and collection drive
Dealer retention and planning for next FY
5. Competency Framework
A. Functional Competencies (Must Have)
Knowledge of Cement Industry and Trade Channels
Dealer and Sub-dealer Management
Sales Planning and Execution
Credit Management and Collections
B. Behavioural Competencies (Desired)
Strong communication and interpersonal skills
Result-driven and self-motivated
Decision-making and problem-solving ability
Team collaboration and adaptability
C. Personal Attributes
Hardworking and disciplined
Willingness to travel extensively within territory
Learning-oriented and resilient
High ownership and accountability