Sales Officer

Role & responsibilities

Manage primary & secondary sales in the assigned territory and ensure target achievement
Handle and coordinate with distributors for smooth sales operations and stock availability
Ensure proper beat planning, outlet coverage, and route execution
Monitor distributor stock levels, order planning, and product availability
Drive secondary sales growth through strong retail execution
Identify new market opportunities and support business expansion
Build strong relationships with distributors and retailers
Ensure timely order collection, payment follow-ups, and market discipline
Track competitor activities and provide market feedback
Support execution of promotional activities and product launches
Monitor daily sales performance and ensure continuous improvement

Preferred candidate profile

Strong understanding of FMCG sales & distribution
Team handling and coordination skills
Distributor management experience
Good communication and negotiation abilities
Target-oriented and execution-focused approach