Sales Officer/Senior Sales Officer Role

Job Title:Sales Officer / Senior Sales Officer

Location:Pune

Age

25-36 Yrs.

Education

MBA/PGDM or Equivalent, Graduate

Experience

2-8 years relevant experience of FMCG industry

Other Requirements

Knowledge of sales fundamentals

Strong IP and communication skills.

In depth understanding of local market with significant trade

Ability to resolve conflicts and handle objections.

Job Summary

To interact with the stockists to ensure meeting of monthly sales target and effective maintenance of stocks.

KEY RESPONSIBILITIES

Responsibility Area

Functions

Primary & Secondary Sales responsibility within the designated geography (Urban Markets)

• Ensure achievement of sales and distribution objectives by SSMs
• Work with the SSMs to ensure efficient order booking
• Primary & Secondary sales of the identified stockiest

Trade Marketing initiatives implementation

• Trade Marketing Programs.
• Other Below-The-Line (BTL) inputs (schemes and promotions, visibility spends etc.)
• Efficiency Coverage, ECO, Bill Cut, Line Sold & Sales Value

Merchandising and Visibility

• Work with the SSMs in the respective markets to ensure efficient Merchandising
• Coordination on POSM allocation and monitoring within the market

Claims

• Claim preparation as per SOP, validation of supporting documents & timely submissions to branch office

Stockist Administration

• Preparation of stockiest SMR and updation of accurate SMR data into REACH
• Stockiest inventory management.

Standard format reports (including POS wherever applicable)

• Responsible to fill accurate data in sales format/tracker, in POS/REACH package

Other Activities

• Market intelligence capture and reporting: complaints, competition activity etc.
• New stockiest appointment as per company norms.

KPIs

• SSM Incentive Earning
• Retail Business growth.
• TLSD
• Opportunity Brands / NPD and Secondary sales value