Sales Officer - Salesforce Power User / CRM Operations Specialist

About Madhus

Since 1987, Madhus Garage Equipment has been a pioneer in the field, with a vision to bridge the technological gap between advanced countries and India and committed in bringing the most advanced, latest and best equipment that facilitate handling of the new generation automobiles in India, which are approved and recommended by the top luxury marquees.

Madhus provides customers with the world s best equipment in wheel aligners, wheel balancers, car lifts, welding equipment, collision repair systems, A/C maintenance equipment, smoke meters gas analysers etc from the world s leading brands like Hunter, Ravaglioli, Texa, Telwin, Rotary, Hanmecson and many more.

Sales Officer - Salesforce Power User / CRM Operations Specialist

About the role

We need someone who knows Salesforce from the user s side, inside out. You won t be writing code or building custom integrations. You ll be the person the sales team turns to for reports, pipeline visibility, follow-ups, and clean data. You should have spent real time in the platform and know where its features are, how they behave, and how to get the most out of them.

Key responsibilities

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Build and maintain standard and custom reports and dashboards for sales leadership and regional managers, including pipeline, forecast, activity, and conversion views.

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Set up list views, filters, and report formats that let the team answer their own questions quickly.

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Run regular CRM hygiene reviews: identify stale opportunities, missing activity logs, incomplete lead and order fields, and follow up with reps to correct them.

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Design and track follow-up workflows, such as overdue tasks, lead aging, and next-step reminders, so nothing falls through.

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Maintain a weekly compliance and hygiene tracker with status by rep, region, and manager.

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Train sales reps and managers on everyday Salesforce use: logging activities, updating opportunities, reading reports, and using calendar and task features.

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Flag data quality issues and process gaps early, with a suggested fix.

What we re looking for

- Extensive hands-on experience using Salesforce as an end user or power user

in a sales, sales operations, or CRM operations role.

- Strong command of reports and dashboards: report types, cross-object reports, bucketing, formulas

within reports, joined reports, and scheduled delivery.

- Good understanding of the sales lifecycle in Salesforce: leads, accounts, contacts, opportunities,

products and pricing, orders, activities, and calendar integration.

- Ability to spot data gaps quickly and explain the impact in plain language.

- Comfort with Excel or Google Sheets for analysis that goes beyond what Salesforce reports can do.

- Clear written and verbal communication, especially when following up with reps who are behind on

updates.

- Organised, self-driven, and comfortable working with people who may not enjoy admin work.

Good to have

- Experience with a sales team of 15 or more reps across multiple regions.

- Experience in an industrial equipment, manufacturing, or B2B distribution environment.