Sales Officer - Retail Agri Department

Position: Sales Officer Agri
Department: Agri Business
Location: As per Bank Requirement
Reporting To: Relationship Manager

Role Purpose:

To drive Agri business growth by sourcing and acquiring new customers for Agri lending products, maintaining relationships with existing customers, and ensuring quality business sourcing in line with the bank's policies and guidelines.

Key Responsibilities

• Source new Agri lending business through field visits, market mapping, customer references, and channel partners.
• Promote products such as Kisan Credit Card (KCC), Agri Term Loans, Tractor Loans, Dairy Loans, and other Agri financing products.
• Generate leads and convert them into business through regular customer engagement.
• Conduct preliminary customer assessments and collect required documents.
• Coordinate with Credit, Operations, Legal, and Technical teams for timely processing of loan proposals.
• Ensure compliance with internal policies, KYC norms, and regulatory requirements.
• Maintain healthy relationships with farmers, agri entrepreneurs, dealers, cooperatives, and local influencers.
• Achieve monthly and annual business targets assigned by the organization.
• Monitor portfolio quality and support collection efforts whenever required.
• Track market developments, competitor offerings, and business opportunities in the assigned territory.
• Maintain accurate MIS and business records.

Desired Candidate Profile

• Graduate in any discipline. Agriculture-related qualification will be preferred.
• Experience in Agri sales, Agri finance, Rural Banking, Microfinance, NBFC, or related field will be an advantage.
• Good understanding of agricultural practices, rural markets, and farmer financing requirements.
• Strong communication and relationship management skills.
• Willingness to travel extensively within the assigned area.
• Basic knowledge of banking products, documentation, and customer acquisition processes.
• Ability to work under target-driven environment.

Key Skills

• Agri Business Development
• Sales & Marketing
• Customer Relationship Management
• Lead Generation
• Field Sales
• Rural Market Knowledge
• Documentation & Process Coordination
• Communication & Negotiation Skills
• Team Collaboration