Sales Officer-Retail Agri-Dairy

Job Title:

Sales Officer - Dairy

Job Details:

Business Unit (PA): Retail-Agri

Team: Dairy & BC - RBG

Reports to (job): Relationship Manager - Dairy / RA-Area Manager BC

Location of role: PAN India

Job Fn: Sales

Role Type: Individual Contributor

No of direct reportees: 0

Travel Required: Extensive

Job Band Range: S1 & S2

JD Created date: 28.03.2022

JD Updated date: 01.07.2025

Version No: 2

Job Purpose:

To generate new business from various locations and retain customers by providing excellent services.

Job Responsibilities:

Sourcing and Business Generation:

Source proposals from individual farmers, co-operative societies, rural mandis & markets, Kisan Clubs, Farmer Producer Organizations.

Source liability business from mapped dairy societies, farmers, and other potential customers.

Generate Cross Sell business from mapped locations.

Conduct marketing activities for new business generation.

Achieve assigned targets.

Increase penetration of KGC Business in existing and new villages.

Source business from farmers and actively actively involve in Government Schemes.

Ensure DBT seeding for all accounts.

Relationship Building and Customer Support:

Provide pre and post disbursement support to customers.

Coordinate with customers and insurance co. vets for cattle tagging and claim support.

Create awareness on Digital Cattle loan Product for eligible farmers.

Liaise with existing customers for relationship building.

Housekeeping, Portfolio and Audit Management:

Submit Post Disbursement Documents (PDD).

Submit Call Memos.

Collect & Submit LAD.

Handle IAD alerts & exceptions.

Business Correspondent (BC) management:

Periodically visit BC locations and guide BCs on business and regulatory requirements.

Support BCs in processing CASA sourcing and coordinate with Ops, branch.

Coordinate with auditors for BC spot audits.

Others:

Perform any other task assigned by seniors.

Educational Qualifications:

Graduate

Key Skills:

Basic understanding of Banking Products & Processes

Persuasion & Selling Skills

Good Team spirit

Time Management

Proficiency in local language

Proactive & focused approach

Experience Required:

0 to 3 Years

Experience in Banking or Financial Service industry, or Sales experience in Seed companies, Fertilizer companies, Agri Product companies, Banks, Dairy Companies, Dairy Society etc.

Major Stakeholders:

Customer

Local bodies

Credit Team

Operation Team