Sales Officer- Modern Trade (Patna)

Objective: The incumbent will be primarily responsible for managing primary and secondary sales for the assigned territory in Modern Trade.

Job Title: Sales Officer (Modern Trade)

Location: Patna

Role & responsibilities:

• Forecasting monthly sales and Sales target achievement on monthly basis and supervision of Promoters.

• Monitoring primary & secondary sales and stocks of key Chains

• Monitoring adherence to commercial norms and taking corrective action where required

• Monitoring of company market share for categories handled and taking action on focus areas for share enhancement.

• Identification of areas of network expansion / correction and recommendation of suitable parties within the territory. Introducing new products to Chains, implementing new marketing plans.

• Identification of focus products and outlets and other locations for visibility focus for merchandising and taking action through the sales force.

• Selection, training and performance reviews of the Promoters/Merchandiser

• Understanding strengths and weaknesses of his frontline sales personal working with chains and rectifying the weaknesses through on the job training as well as classroom training in a few select areas.

• Normally the Executive would handle a territory which requires tact in handling due to the maturity of the market, or complexity being high due to simultaneous influence of all segments (equally strong) in the market.

• The nature of complexity would compel the Executive to be ever active to changes in the market in network, new product introduction or competitor moves.

• He should adeptly handle sudden erratic behaviour of old and excessively aggressive dealers.

• Should maintain a database of all willing and able parties who could be developed as an effective fall-back option in case of need.

• His job is primarily developmental and so he should focus on creating opportunities which have been hitherto missed.

• Should be able to manage manpower deployment, activations, proposals for category growth, competition tracking/feedback.

Preferred candidate profile:

• Experience: 3-5 years of experience in modern trade from Consumer Durables industry will be preferred

• Educational Qualification: Graduate/MBA in Sales & Marketing

Skill-sets:

• Sales analysis
• Market intelligence
• Team handling and stakeholder management
• Language Proficiency: Must be fluent in local language