Sales Officer - Lucknow

DESIGNATION:  SALES OFFICER / SENIOR SALES OFFICER

REPORTING TO: AREA SALES MANAGER        

Key Contacts

Internal:

Area Sales manager, Region Customer Marketing Sales Officer/Manager, Regional Distribution Personnel, Regional Finance, Regional Coordinators

Purpose of the Job:

Sales Officer is supposed to manage and develop Himalaya CPD business by building brand/size distribution and in-store marketing impact to maximize potential off-take in a defined geographical Distributor area. The Sales Officer will deal mainly with distributors. The purpose is to establish a relationship to implement the sales fundamentals, which drive our business. He is responsible for Secondary Sales, Primary Sales of respective distributors/towns assigned to him. The Sales Officer is also responsible for recruitment, training & development of frontline field force both 3rd party (ISR) and that of Distributor (DSM).

Key Responsibilities

1. Responsibility for Secondary & Primary Sales targets fulfilment for all Distributors, towns & Specified geography. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Himalaya CPD strategies. Implement & Align the sales fundamentals (Distribution, Placements, POSM, Promotions, etc.) with distributor & Retailers. Measure these fundamentals and adapt them to maximize growth potential.
2. Sales Officer is responsible for Distributor Claims, Inventory management, Distributor Warehouse hygiene, Automation, Reporting any development at the distributor end related to the CPD categories.
3. Recruitment, Training & Development of frontline field force (3rd Party, Distributors) in his area. Develop, propose, execute & review Incentive program for key deliverables.
4. Ensure all relevant outlets within a specific geography are serviced, merchandised by distributors each month as per agreed sales plan across channels. Develop, Implement coverage optimization plan as per the company guidelines.
5. Execute planned Programs, Promotional & merchandise across Retailers in the specified geography by guiding and motivating the frontline team across Distributors.
6. Continuously develop and review guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in each outlet, city and area in total

Manage Distributor inventory to prevent loss of sale on account of non-availability of stocks by effectively and efficiently working with