Sales officer - Latur MH

Job Responsibilities

Business Growth & Market Execution

Own and deliver secondary sales targets for the assigned territory.

Drive expansion of numeric and weighted distribution, ensuring deeper market penetration.

Ensure execution of key sales KPIs like UBO, LSPC, Drop-size, TC, PC etc.

Ensure product availability, visibility and range selling at retail outlets.

Educate and execute trade schemes, promotions of existing products in assigned territory.

New Product Launches & Brand Activation

Planning and appropriate placement of NPDs in line with company launch guidelines.

Educate and create awareness about NPD Launches in the market.

Ensure timely availability, effective distribution, visibility, and off-take of new launches.

Track post-launch performance and provide structured market feedback to ASMs/RSMs.

Distributor & Channel Management

Manage distributor and wholesaler/retailer relationships to ensure effective coverage, stock

rotation, and order execution.

Handling distributor/retailer/wholesaler’s queries and complains.

Lead and manage distributor salesmen (IWS) and third party sales employees such as IWS

and PSR.

Review secondary offtake, inventory levels, and market productivity on a regular basis.

Manage damages and expiries through proactive stock rotation and timely corrective

actions.

Ensure accurate and timely submission of distributor claims, in line with company policies

and timelines.

Market Intelligence & Reporting

Track competitor activity, pricing, schemes, and visibility initiatives.

Provide structured market feedback and insights to the reporting manager.

Ensure timely and accurate reporting through company salesforce automation apps.