Sales Officer - General Trade

Role & responsibilities

Job Summary:

We are seeking a high-performing Sales officer - General Trade to lead and drive the corporate business operations .The candidate will be responsible for spearheading sales growth, expanding distribution networks, managing on-ground teams, and executing strategic plans to increase market share and revenue in line with organizational goals.

Key Responsibilities:

1. Sales Strategy & Execution

• Develop and implement region-specific General trade sales plans to drive volume and value growth.
• Monitor sales targets and ensure timely achievement of business objectives across territories.
• Analyse market trends and competitor activities to revise sales strategies as needed.
• Handling of existing customer with their daily operations, additional requirements (If any)

2. Distribution & Channel Management

• Expand and strengthen the distributor network to ensure optimum market coverage.
• Oversee distributor ROI, stock levels, order fulfilment, and timely claim settlements.
• Build strong relationships with wholesalers, retailers, and channel partners.

3. Team Leadership & Performance Management

• Lead a team of and Sales Officers (SOs).
• Set clear KPIs, review team performance regularly, and provide coaching for continuous improvement.
• Conduct market visits to ensure effective field execution and team engagement.

4. Sales Operations & Reporting

• secondary sales (For SO’s”), generate region-wise sales reports and analyse performance trends.
• SEs - Track primary and Work closely with Distributors, supply chain and logistics to ensure product availability across the region.
• Maintain data accuracy in sales systems and ensure timely reporting to senior leadership.

6. Cross-functional Collaboration

• Liaise with marketing, logistics, HR, finance, and administration teams for seamless business execution.
• Provide market intelligence to the product and pricing teams for effective decision-making.