Sales Officer - DST

Group Company: AU Small Finance Bank Limited

Designation: Sales Officer - DST

Office Location:

Position description: #*Position description*#

Primary Responsibilities: #*Primary Responsibilities*#

Additional Responsibilities: #*Additional Responsibilities*#

Reporting Team

• Reporting Designation: #*Reporting Designation*#
• Reporting Department: #*Reporting Department*#
  
  

Educational Qualifications Preferred

#*Education and Experience*#

• Category: #*Category*#
• Field specialization: #*Field specialization*#
• Degree: #*Degree*#
• Academic score: #*Academic score*#
• Institution tier: #*Institution tier*#
  
  

Required Certification/s: #*Required Certification/s*#

Required Training/s: #*Required Training/s*#

Required Work Experience

• Industry: #*Industry*#
• Role: #*Role*#
• Years of experience: #*Years of experience*#
  
  

Job Brief:- AU Small Finance Bank Limited is seeking a dedicated and results-driven Sales Officer to join our dynamic Sales Department. This role is pivotal in driving the bank's growth by effectively promoting and selling our financial products and services to a diverse customer base. The ideal candidate will possess a deep understanding of the financial services industry, excellent interpersonal skills, and a proven track record in achieving sales targets. This position requires strategic planning, customer relationship management, and collaboration with cross-functional teams to enhance market penetration and customer satisfaction.

Responsibilities:-

• Develop and implement sales strategies to achieve branch and bank-wide targets for financial products and services.
• Identify and engage potential customers through market research, networking, and lead generation activities.
• Conduct detailed needs analysis to recommend appropriate banking solutions tailored to individual and business clients.
• Build and maintain strong relationships with existing and prospective customers to foster loyalty and repeat business.
• Collaborate with marketing and product teams to design and execute promotional campaigns and sales initiatives.
• Monitor market trends, competitor activities, and customer feedback to adapt sales approaches and improve service delivery.
• Prepare and present regular sales reports, forecasts, and performance metrics to senior management.
• Ensure compliance with regulatory requirements and internal policies during all sales processes.
• Provide training and guidance to junior sales staff to enhance team performance and knowledge.
• Participate in community outreach programs and financial literacy initiatives to enhance the bank's brand presence.
  
  

Skill:-

• Financial Product Knowledge
• Customer Relationship Management (CRM)
• Sales Strategy Development
• Lead Generation and Prospecting
• Negotiation and Closing Skills
• Market Analysis and Competitor Benchmarking
• Regulatory Compliance in Banking
• Communication and Presentation Skills
• Team Leadership and Training
• Data-driven Sales Reporting
  
  

Preferred Qualifications:-

• Bachelor's degree in Business Administration, Finance, Marketing, or a related field; MBA or equivalent postgraduate qualification is preferred.
• Minimum of 3-5 years of experience in sales within the financial services sector, preferably in banking or microfinance.
  
  

Key Performance Indicators: #*Key Performance Indicators*#

Required Competencies: #*Required Competencies*#

Required Knowledge: #*Required Knowledge*#

Required Skills: #*Required Skills*#

Required Abilities

• Physical: #*Physical*#
• Other: #*Other*#
  
  

Work Environment Details: #*Work Environment Details*#

Specific Requirements

• Travel: #*Travel*#
• Vehicle: #*Vehicle*#
• Work Permit: #*Work Permit*#
  
  

Other Details

• Pay Rate: #*Pay Rate*#
• Contract Types: #*Contract Types*#
• Time Constraints: #*Time Constraints*#
• Compliance Related: #*Compliance Related*#
• Union Affiliation: #*Union Affiliation*#