Sales Officer- Dairy Division

Job Title: Sales Officer Dairy Division (FMCG)

Department: Sales & Distribution

Industry: FMCG / Dairy

Experience: 3-12 Years

Location: As per business requirement

Employment Type: Full-time

Job Summary

We are looking for a dynamic and target-oriented Sales Officer to manage sales and distribution activities for our Dairy FMCG products. The candidate will be responsible for achieving sales targets, expanding market coverage, developing distributor/retailer relationships, and ensuring strong product visibility in the assigned territory.

Key Responsibilities

* Achieve monthly and annual sales targets for the assigned territory.

* Manage and develop distributor, wholesaler and retailer networks.

* Increase market penetration and expand distribution across the territory.

* Conduct regular market visits and identify new business opportunities.

* Ensure product availability and proper stock levels at retail outlets.

* Drive primary and secondary sales as per company objectives.

* Implement company schemes, promotions and trade offers effectively.

* Ensure proper product visibility, merchandising and brand presence.

* Monitor competitor activities, pricing and market trends.

* Maintain strong relationships with distributors and retailers.

* Track distributor stock, outstanding payments and order cycles.

* Prepare daily/weekly/monthly sales reports and market feedback.

* Coordinate with the distributor sales team and ensure route/beat plan execution.

* Ensure compliance with company policies and sales processes.

Candidate Profile

* Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

* 312 years of experience in FMCG/Dairy sales preferred.

* Experience in General Trade, distributor management and market expansion.

* Good communication and negotiation skills.

* Strong understanding of the local market and retail network.

* Target-oriented with good analytical and problem-solving abilities.

* Willingness to travel extensively within the assigned territory.

* Two-wheeler and valid driving license preferred/required.

Key Skills

FMCG Sales | Dairy Sales | Distributor Management | General Trade | Primary & Secondary Sales | Market Expansion | Retailer Management | Beat Planning | Merchandising | Target Achievement | Team Coordination | Market Intelligence

Key Performance Indicators (KPIs)

* Primary & secondary sales achievement

* Distribution and numeric reach

* New outlet acquisition

* Sales volume and value growth

* Beat/route productivity

* Product availability and visibility

* Distributor performance

* Collection/outstanding management