Sales Officer - Coimbatore

Job Title


Key Responsibilities

• Drive new customer acquisition proactively identify and onboard new clients for gold loan products through structured field engagements, strategic referral networks, and localized promotional campaigns.
• Client engagement and product presentation: conduct in-person client consultations and deliver compelling product demonstrations to articulate the value proposition and generate incremental business.
• Sales strategy execution: implement targeted sales and marketing initiatives to catalyze business expansion within the designated territory, in alignment with organizational growth objectives.
• Relationship management and service excellence: cultivate enduring customer relationships by ensuring seamless service delivery, timely support, and high levels of client satisfaction.
• Operational and compliance adherence: ensure full compliance with regulatory frameworks and internal standard operating procedures, particularly in documentation, verification, and process execution.
• Gold evaluation and verification: accurately assess gold ornaments for weight, purity, and karat value using calibrated tools and standardized testing protocols.
• Market intelligence and product knowledge: remain continuously informed about prevailing gold loan policies, lending norms, industry best practices, and competitor offerings to stay ahead in the market.
• Bank relationship management: foster and maintain effective working relationships with partner banks, facilitating collaborative business development and joint customer engagement.
• Balance transfer management: oversee the end-to-end execution of gold loan balance transfers from case initiation and fund disbursement to coordination with banking personnel and timely fund settlements.

Requirements

• The ideal candidate is a motivated and result-oriented sales professional with 13 years of field experience, preferably in gold loans, financial services, NBFCs, or microfinance.
• Candidate should possess strong communication and interpersonal skills, with the ability to build trust-based relationships in local markets.
• A working knowledge of gold evaluation, KYC procedures, and loan documentation is highly desirable.

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