Sales Officer - Channel Sales

To drive business growth in the assigned regional market by generating sales from architects, developers, contractors, and end customers through for one of our building material client's channel ecosystem. The CPSDR will actively develop the channel and support distributors, project channel partners, priority dealers, and certified applicators to expand footprint and achieve revenue targets.

Key Responsibilities

• Sales Development & Customer Engagement
  
  

 Generate enquiries and close sales with target customer segments: Architects, Projects, Contractors, and Key End Users.

 Conduct regular meetings, presentations, and CPD sessions with specifiers to drive product adoption.

 Maintain a structured project pipeline tracker and ensure conversion into orders.

• Channel Partner Management
  
  

 On-board and nurture distributors, priority dealers & trade dealers in new tier- 1,2 & 3 markets.

 Support dealers and project channel partners in securing and closing projects.

 Work with certified applicators to ensure quality execution and customer satisfaction.

 Provide sales training, marketing material, and technical support to channel partners.

• Business Planning & Reporting
  
  

 Achieve monthly, quarterly, and annual sales targets for the assigned region.

 Prepare and submit weekly reports on enquiries, project pipeline, sales closures, and channel performance.

 Track competitor activities, pricing, and market developments.

• Brand & Marketing Support
  
  

 Ensure brand visibility by driving POP, displays, and collateral usage with partners.

 Participate in exhibitions, trade fairs, and brand-led regional activations.

 Collect client feedback and insights to support marketing strategy.

Skills: secondary sales,distributor handling,channel sales,primary sales,dealers handling