Sales & Marketing Operations Manager
Firework · Remote · remote · Posted 9d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Responsibilities
Own and scale Sales Operations
Manage marketing operations and automation
Build integrations and AI agents
Qualifications
Locations
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
We re looking for a hands-on Sales Operations Marketing Operations Manager to build and scale the systems, automation, and processes that power our global go-to-market team.
Salesforce will be at the center of your work. You will own its ongoing architecture, development, and optimization, ensuring it evolves with the business and helps our global sales team operate effectively. You will also manage HubSpot and marketing automation, develop custom integrations, and build AI agents that improve productivity across sales and marketing.
This role is ideal for someone with startup experience who combines strong technical skills with a practical understanding of how sales and marketing teams generate pipeline, convert opportunities, and drive revenue.
Responsibilities
Own and scale Sales Operations
- Own Salesforce architecture, administration, development, and continuous improvement to support a growing global sales organization
- Translate business needs into reliable technical solutions, balancing speed, usability, and long-term maintainability
- Design and build scalable data models, workflows, custom objects, validation rules, and approval processes
- Build dashboards that provide visibility into pipeline health, conversion rates, sales activity, and revenue performance
- Develop custom functionality using Apex, SOQL, and Lightning Web Components where appropriate
- Manage system access, permissions, data quality, documentation, testing, and releases
- Work closely with sales leaders and representatives across regions to identify operational gaps, improve daily workflows, drive adoption through practical training, clear documentation, and responsive support
- Optimize lead routing, account and opportunity management, pipeline tracking, forecasting, and reporting
Manage marketing operations and automation
- Own HubSpot operations, including campaign workflows, segmentation, lead scoring, nurture programs, and lifecycle management
- Maintain reliable Salesforce-HubSpot synchronization, with clear field mappings, ownership rules, and processes for resolving errors
- Partner with key stakeholders to improve lead capture, qualification, sales handoffs, campaign tracking, and attribution
- Monitor funnel performance and identify opportunities to improve lead quality, conversion, and campaign execution
Build integrations and AI agents
- Design, build, and maintain custom integrations across Salesforce, HubSpot, and other go-to-market platforms using APIs, webhooks, and integration tools
- Build custom AI agents for customer engagement and sales and marketing workflows, such as lead research, qualification, outreach support, and follow-up
- Connect AI agents to relevant systems and data, with appropriate access controls, human review, and performance monitoring
- Troubleshoot integration failures and automation issues to maintain accurate, dependable data across systems
Qualifications
- 5-10 years of relevant experience across sales operations, marketing operations, revenue operations, or go-to-market systems, including fast-growing startup experience
- Demonstrated Salesforce architecture and development experience, with ownership of complex implementations or substantial system improvements. Salesforce certifications preferred.
- Hands-on proficiency with Salesforce configuration, Salesforce Flow, Apex, SOQL, and custom development
- Strong experience with HubSpot and marketing automation, including lead scoring, segmentation, nurture workflows, lifecycle stages, and campaign reporting
- Proven experience building custom integrations using REST APIs, webhooks, and integration platforms or custom code
- Hands-on experience building and deploying custom AI agents connected to business systems and workflows
- A strong understanding of sales and marketing processes, from lead acquisition and qualification through opportunity management and closed revenue
- Experience supporting global sales teams and collaborating across functions and time zones
- Strong analytical, creative troubleshooting, and project management skills
- Clear communication skills and the ability to translate technical concepts into practical business solutions
- A proactive ownership mindset, comfort with ambiguity, and the ability to execute independently in a fast-moving environment
- Must be able to work during US business hours
Locations
The role is remote. For remote, we are looking for candidates based in India or Eastern Europe.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
data qualityCustomer EngagementAutomationGlobal SalesCampaignbusiness systemsapisdata modelscampaign trackingApexCampaign ExecutionCommunication SkillsArchitectureAdministrationCustomer RelationshipsArtificial IntelligenceForecasting
About Firework
Firework
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headquarters
₹17L PA avg
Avg at Firework
About
Firework operates a unified video commerce platform, enhancing customer engagement through interactive shoppable videos for brands and retailers in an omnichannel environment.
Employee ratings
5 reviews
2.8/ 5
Culture
4.0
Career growth
3.4
Work-life
4.2
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