Sales & Marketing Manager

We are looking for a proactive, confident and organised Sales & Marketing Manager who can generate business through outbound outreach, field visits and client meetings. The candidate will manage the sales process from identifying prospects and presenting our offerings to following up, negotiating and closing deals.

This role requires regular visits to prospective clients, institutions and business partners, along with office-based coordination, tele calling, email communication and event management.

Key Responsibilities

Field Sales & Business Development

• Identify potential clients, research business opportunities and generate new leads.
• Conduct regular field visits and face-to-face meetings with prospective clients and decision-makers.
• Understand client requirements and present suitable products, services or partnership opportunities.
• Prepare and deliver sales presentations, proposals and quotations.
• Handle objections, negotiate within approved terms and close sales.
• Work towards agreed sales, revenue and client acquisition targets.

Follow-ups & Client Relationship Management

• Maintain consistent follow-ups through calls, emails, messages and personal visits.
• Track enquiries, meetings, proposals and pending decisions to keep opportunities moving forward.
• Build strong client relationships and identify opportunities for repeat business and referrals.
• Coordinate on boarding and internal handovers after a sale is confirmed.
• Follow up on documentation and payments in coordination with the relevant team.

Tele calling & Email Communication

• Make outbound calls to introduce our offerings, qualify leads and schedule meetings.
• Write professional introductory emails, proposals, meeting summaries and follow-up messages.
• Respond promptly to client emails and enquiries with accurate information.
• Maintain clear records of communication and agreed next steps.

Marketing & Event Management

• Support sales campaigns, local promotions, networking activities and partnership outreach.
• Plan and coordinate client meetings, presentations, promotional events and other business activities.
• Manage event schedules, invitations, registrations, vendors and on-ground arrangements as required.
• Represent the company professionally at events and networking opportunities.
• Capture leads from events and ensure timely post-event follow-ups.

Organisation & Reporting

• Maintain an updated client database and sales pipeline using CRM tools or spreadsheets.
• Organise daily outreach, field visits, appointments and follow-up schedules.
• Submit regular reports on meetings, leads, conversions and sales progress.
• Coordinate with management, marketing and operations teams to fulfil client commitments.
• Share market feedback, competitor insights and suggestions to improve sales outcomes.

Required Skills & Qualifications

• Strong verbal and written communication skills.
• Confidence in approaching new people and speaking with clients and decision-makers.
• Good presentation, negotiation, persuasion and sales closing skills.
• Ability to write clear, professional emails and handle telephone conversations effectively.
• Strong planning, follow-up, time management and organisational skills.
• Ability to coordinate events and manage on-ground requirements.
• Working knowledge of MS Office or Google Workspace, particularly spreadsheets, email and presentations.
• Ability to maintain client records and use CRM tools; prior CRM experience is an advantage.
• Professional presentation, sound judgement and a proactive approach to work.
• Willingness to travel regularly for field visits, meetings and events.
• Graduate in any discipline; qualifications in business or marketing are an advantage.
• Proficiency in English, Hindi and Bengali preferred for a Kolkata-based role.

Preferred Experience

• Experience in field sales, institutional sales, B2B sales or business development.
• Proven ability to convert leads into clients and meet sales targets.
• Experience dealing with schools, institutions, corporate clients or business partners.
• Exposure to event coordination, promotional activities or partnership development.