Sales & Marketing Manager

RAMADA KOCHI
JOB DESCRIPTION
Sales & Marketing Manager
Department: Sales & Marketing
Reporting to General Manager
Location: Kumbalam, Kochi
Job Purpose
To lead the Sales & Marketing function of the resort and drive profitable revenue growth across rooms, banquets, online
channels and promotional activities. The role is responsible for business development, market visibility, incremental
sales, team performance, and effective coordination of the Reservations function.
Key Responsibilities
Head the Sales & Marketing Department and develop annual sales and marketing plans aligned with the resort's
revenue and business objectives.
Drive room sales through corporate accounts, travel agents, tour operators, MICE, leisure segments, groups and
other identified market opportunities.
¢ Lead banquet and event sales, including conferences, weddings, social functions, corporate events and group
business.
¢ Oversee and coordinate the Reservations function to ensure timely enquiry handling, conversion, rate discipline,
inventory coordination and guest communication.
¢ Work closely with Revenue, Front Office and Reservations teams to maximize online hotel bookings, occupancy,
average room rate and channel performance.
¢ Plan and execute marketing campaigns, promotions, seasonal packages, digital initiatives, hotel events and
promotional activities to improve brand visibility and revenue.
¢ Identify new markets, accounts, partnerships and revenue opportunities, with strong focus on incremental sales
and measurable business growth.
¢ Maintain regular contact with key clients and conduct sales calls, client visits, presentations, site inspections,
networking and business development travel.
¢ Monitor competitor activities, market trends, pricing, demand patterns and customer feedback, and recommend
appropriate sales and marketing actions.
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Maintain strong knowledge of the Kochi and Kerala hospitality market, including local demand patterns,
seasonality, citywide events, competitor positioning and emerging business opportunities.
Develop and leverage relationships with local corporates, MICE organizers, event and wedding planners, travel
agents, tour operators, destination management companies and other key business partners to generate
incremental room, banquet and event revenue.
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Continuously identify and penetrate new local accounts and market segments, while strengthening existing client
relationships and improving the resort's share of business within the Kochi market.
¢ Coordinate with Food & Beverage, Banquets, Front Office, Revenue, Finance and other departments for smooth
execution of confirmed business and promotional initiatives.
¢ Ensure accurate sales forecasting, account management, lead follow-up, conversion tracking and achievement of
departmental targets.
¢ Manage, guide and motivate the Sales & Marketing team; allocate territories/accounts, review productivity, conduct
performance reviews and support training and development.

¢ Prepare and submit daily, weekly and monthly MIS reports, sales reports, forecasts, market intelligence, business
conversion reports and management presentations.
¢ Participate in budgeting and business planning, and control departmental expenses within approved budgets.
¢ Represent the resort professionally at trade events, roadshows, exhibitions, client meetings and promotional
events as required.
Qualification & Experience
¢ Graduate in any discipline; qualification in Hotel Management, Sales, Marketing or Business Administration will be
an advantage.
¢ 10-15 years of relevant experience in hotel/resort sales, preferably with strong exposure to upscale or five star
hospitality.
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Strong local market expertise in Kochi/Kerala is essential, with a proven network and business relationships across
corporate, MICE, weddings/events, travel trade and hospitality segments.
¢ Proven experience in room sales, banquet sales, corporate/MICE business, online hotel bookings and promotional
activities.
¢ Prior experience in a managerial/department head role with team handling responsibility is preferred.