Sales & Marketing Head

JD D2C – Sales & Marketing Head

To own the brand's direct-to-consumer P&L, revenue growth, and customer acquisition engine. To lead website optimization, performance marketing (Meta/Google), retention strategies, pricing, and team leadership to scale online sales and profitability.

Key Responsibilities

• P&L & Revenue Ownership: Own online revenue targets, contribution margins, ROAS, and overall D2C profitability.
• Performance & Growth Marketing: Scale paid acquisition campaigns across Meta, Google, and digital channels while keeping Customer Acquisition Cost (CAC) efficient.
• Website & E-Commerce Operations: Manage web store UI/UX, conversion rate optimization (CRO), product merchandising, and checkout flow.
• Customer Retention & CRM: Build email/SMS loyalty programs, repeat-purchase loops, and lifecycle marketing strategies.
• Brand & Product Marketing: Align brand positioning, creative campaigns, packaging, and influencer/creator partnerships.

Required Qualifications & Skills

• Experience: 5 to 8 years in D2C, e-commerce, or consumer brand management. Exposure to kids category will be preferred.
• Analytical Skills: Deep mastery of unit economics (CAC, LTV, Blended ROAS, Contribution Margin) and analytics dashboards.
• Platform Expertise: Hands-on or strategic command of Shopify/D2C tech stacks, Google Ads, and Meta Ads Manager.
• Leadership: Proven track record of building and mentoring cross-functional growth teams.
• Education: Full Time from Graduation from Reputed Institution.