Sales & Marketing Head (Highway Signage Business)

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Job Title

Sales & Marketing Head Highway Signage / Road Safety

Industry

Highway Signage | Infrastructure | Road Safety Solutions

Experience

1520 Years

Education

Graduate in Mechanical Engineering / Business Administration
MBA preferred

Job Description

We are looking for an experienced Sales & Marketing Head with 1520 years of proven experience in Highway Signage, Infrastructure, Road Safety, EPC, Highway or Transport-related industries.

The candidate will be responsible for driving business development, sales growth, market expansion, client relationship management, and strategic sales initiatives for the Reflective Signage segment.

The ideal candidate should have strong industry knowledge, established relationships with government authorities and infrastructure companies, and hands-on experience in government tendering, bid management, contract negotiation, and large-value business development.

Key Responsibilities

Business Development & Sales

• Identify and develop new business opportunities in the Highway Signage and Road Furniture sector.
• Build and maintain strong relationships with MoRTH, NHAI, PWDs, Concessionaires, EPC Contractors, Consultants, and other key stakeholders.
• Lead participation in tenders, bids, and government contracts related to signage and road infrastructure.
• Drive revenue growth and achieve assigned sales and profitability targets.
• Negotiate and finalize high-value contracts while ensuring profitable business growth.
• Develop opportunities for repeat business and long-term client relationships.

Marketing & Business Strategy

• Develop and implement effective sales and marketing strategies aligned with organizational objectives.
• Conduct market research to identify industry trends, competitor activities, market opportunities, and new product requirements.
• Drive product positioning, promotions, brand visibility, exhibitions, industry forums, and relevant digital initiatives.
• Identify new markets and opportunities for business expansion.

Client & Stakeholder Management

• Represent the organization at industry forums, government departments, client meetings, exhibitions, and stakeholder discussions.
• Develop and maintain strong relationships with key EPC and infrastructure clients.
• Build a strong network across government bodies and infrastructure organizations.
• Ensure high levels of client engagement, satisfaction, and repeat business.

Key Skills & Competencies

• Strong knowledge of Highway Reflective Signage and Road Safety Products.
• Good understanding of IRC 67:2022, MoRTH guidelines, and relevant highway standards.
• Strong experience in Government Tendering, Bid Management, and Contract Negotiation.
• Established industry network with MoRTH, NHAI, PWDs, EPC Contractors, Concessionaires, and Infrastructure Companies.
• Strong understanding of EPC contracts and highway infrastructure projects.
• Proven track record in Business Development, Sales Growth, and Market Expansion.
• Strong leadership ability with experience managing and motivating regional/multi-location sales teams.
• Excellent communication, negotiation, presentation, networking, and analytical skills.
• Strategic and result-oriented approach with strong commercial acumen.

Preferred Industry Experience

Highway Signage | Road Safety | Road Infrastructure | EPC | Infrastructure | Highway & Transport | Road Furniture

Ideal Candidate Profile

A seasoned sales/business development professional with a strong track record in highway signage or allied infrastructure products, extensive government/EPC client relationships, and the ability to independently drive large-value business opportunities from lead generation through tendering, negotiation, and closure.