Sales Marketing Executive

Company Description Innovative Print Works is a Bangalore-based commercial printing company specializing in high-quality offset printing and book manufacturing for clients across India. The company delivers complete print solutions for educational institutions, publishers, hospitals, corporate organizations, and businesses, covering textbooks, notebooks, brochures, catalogues, magazines, stationery, and customized products. Its services include a wide range of binding options, promotional materials, and specialty items such as paper bags and branded print collateral. With modern printing technology, strict quality control, competitive pricing, and reliable timelines, Innovative Print Works focuses on helping organizations turn their ideas into impactful printed communication.

Role Description The Sales Marketing Executive role is a full-time position based in Bengaluru with a hybrid work model, allowing a mix of on-site client visits and some work from home. This role involves identifying and engaging prospective clients, presenting print solutions, and managing the sales cycle from lead generation to closing orders. The Sales Marketing Executive develops and executes marketing campaigns, coordinates with the production and design teams to ensure accurate job execution, and maintains strong relationships with existing clients through regular follow-ups. Daily responsibilities include conducting market research, preparing proposals and quotations, tracking sales performance, attending client meetings, and representing the company at industry events or networking opportunities. The role requires consistent reporting on sales and marketing activities and contributing ideas to improve market reach and customer experience.

Qualifications

• Candidates should possess strong Market Planning and Marketing skills to design and implement effective campaigns for print products and services.
• Candidates should possess solid Market Research skills to analyze customer segments, monitor competitors, and identify new business opportunities.
• Candidates should possess proven Sales skills to manage pipelines, negotiate pricing, and close deals with institutional and corporate clients.
• Candidates should possess excellent Communication skills to present solutions clearly, collaborate with internal teams, and maintain professional client relationships.
• Relevant experience in B2B sales or printing/packaging/advertising industries is beneficial.
• Ability to work independently, manage travel within Bengaluru, and meet sales targets in a hybrid work environment.
• Strong organizational skills, proficiency with CRM or sales tracking tools, and basic knowledge of MS Office or Google Workspace.
• Diploma or bachelor's degree in Marketing, Business, or a related field preferred; equivalent practical experience is also considered.