Sales & Marketing Executive - Project Annapurna

Job Summary

One Officer per district builds the demand side of Annapurna - moving product out of five ARCs into real, repeatable markets. The role covers channel development, buyer relationships, exhibitions and government e-marketplaces, packaging and brand execution, and order-to-delivery discipline. ACCESS is looking for someone who has actually sold food products and can work patiently with first-generation women entrepreneurs on quality, cost and timelines.

Project Summary

Annapurna - Catalysing Women Entrepreneurship in Food Processing is a 36+3-month initiative supported by Bajaj Holdings & Investment Limited, administered by the Bajaj Finserv CSR team, running from to . It works with 12,000 women from 1,200 Self Help Groups across 15 blocks of Thane, Pune and Raigad districts of Maharashtra - 4,000 women, 400 SHGs and 5 Annapurna Resource Centres (ARCs) per district, each ARC serving about 80 SHGs through centralised (at-ARC) and decentralised (home-based) support. Maharashtra State Rural Livelihoods Mission (UMED) is proposed as a facilitation partner.

Responsibilities

• 1. Market Development and Sales
  • Map buyers, channels and price points for the project s value chains; build a live pipeline of institutional, retail, aggregator and channel-partner buyers
  • Secure and service access to SARAS, e-SARAS, Umed Mart, GeM, Womaniya and state exhibition platforms through UMED facilitation
  • Negotiate and document buyer terms - volume, price, quality specification, delivery, payment cycle and return liability
  • Plan and execute district and state exhibitions, melas, buyer-seller meets and B2B events
• 2. Product, Packaging and Brand
  • Work with the Production Coordinator to convert buyer requirements into product specification, grammage, shelf-life and price
  • Coordinate packaging, labelling and the product catalogue in line with FSSAI labelling and legal metrology requirements, and execute the project brand at point of sale - the brand is held by a community institution or producer entity, with ACCESS as custodian during the project term
• 3. Transaction Discipline and Reporting
  • Ensure every sale is transacted by the community institution or enterprise group. Sales revenue must not pass through ACCESS accounts at any stage.
  • Maintain buyer agreements, order registers and market transaction records as project means of verification
  • Support enterprise-level costing so that women see gross margin, not just turnover, and report monthly on orders, dispatches, realisation and receivables

Education & Experience

• Graduate in any discipline; MBA or PG in Marketing, Agribusiness or Rural Management preferred
• 3-5 years in sales, distribution or rural marketing, with 3+ years handling food, FMCG, agri-processed or SHG/handicraft products
• Hands-on experience of retail or institutional listing, exhibition sales, and/or e-commerce, ONDC or GeM onboarding; prior work with FPOs, SHG federations or producer collectives is a strong advantage
• Working familiarity with FSSAI labelling, legal metrology, GST and GTIN/barcoding for packaged food

Skills and Competencies

• Fluency in Marathi essential, with working Hindi and English
• Real negotiation ability and a buyer network that can be called on from day one
• Numerate - comfortable with landed cost, margin, credit period and working capital
• Patience to build the seller s capability rather than bypass her; two-wheeler with valid license

Travel Requirement

Market and field travel within and outside the assigned district; 15+ field days a month.

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