Sales & Marketing Engineer

The Sales & Marketing Engineer will be the technical and commercial link between our clients, design team, and production/installation teams. This role combines hands-on technical understanding of PEB and steel fabrication with strong sales, negotiation, and marketing capability, driving revenue growth while ensuring every project is scoped, quoted, and delivered accurately and professionally.

Key Responsibilities

Sales & Business Development

• Identify, pursue, and convert new business opportunities within the PEB and heavy steel fabrication sector, targeting construction, industrial, and infrastructure clients.
• Achieve and exceed assigned sales targets and revenue goals for small- to medium-scale infrastructure projects.
• Lead negotiations and close large, complex deals with contractors, developers, and industrial clients.
• Build and maintain long-term relationships with existing and prospective clients, consultants, and contractors.

Technical & Project Coordination

• Understand the full production process, raw materials, weight calculations, and cost structures involved in heavy steel structure fabrication and installation.
• Read, interpret, and explain technical drawings to clients and internal teams.
• Prepare Bills of Quantities (BOQ), Bills of Materials (BOM), and cost estimates for client proposals.
• Prepare and submit bills/invoices to clients and follow up on payment milestones.
• Work closely with designers, production, and installation teams to ensure a seamless flow from concept through execution.
• Clearly communicate project requirements, specifications, and objectives to all stakeholders to keep everyone aligned on scope and desired outcomes.
• Attend client meetings both on-site and off-site to review project progress, resolve issues, and support ongoing sales efforts.

Marketing & Brand Development

• Develop and execute marketing strategies to build brand presence in the PEB and heavy steel fabrication market.
• Manage digital marketing efforts, including SEO, social media, and content development tailored to industrial/construction audiences.
• Use CRM systems and marketing tools to track leads, campaigns, and client engagement.
• Develop marketing collateral and content that positions the company as a trusted PEB and steel fabrication partner.

Leadership & Team Management

• Provide leadership and guidance to junior sales/marketing staff, where applicable, to drive collective sales performance.
• Coordinate cross-functionally with production, design, and logistics teams to ensure client commitments are met.

Qualifications & Experience

• ITI or Diploma in Mechanical Engineering, Civil Engineering, Marketing, or a related field.
• 45 years of proven experience in sales and marketing, specifically within the PEB and Heavy Steel Fabrication sectors.
• 35 years of field experience directly related to construction, industrial, or fabrication projects.
• Age 25–35 years.

Skills & Competencies

• Industry Knowledge: Strong understanding of PEB, steel fabrication, construction, and industrial sectors, with experience on small- and medium-scale infrastructure projects.
• Sales Expertise: Demonstrated track record of achieving and exceeding sales targets in construction, manufacturing, or industrial sectors.
• Marketing Expertise: Skilled in digital marketing, brand management, and content development for industrial products, using CRM systems, SEO, and social media.
• Technical/Drawing Knowledge: Able to read, understand, and interpret engineering drawings; skilled in preparing BOQ/BOM and client billing documentation.
• Negotiation Skills: Excellent negotiation and deal-closing ability, particularly for large, complex contracts.
• Leadership: Strong leadership and team management skills, with the ability to drive sales growth across a team.
• Communication: Excellent verbal and written communication skills; able to clearly convey technical and commercial information to diverse stakeholders.
• Language: Proficiency in English required; proficiency in Swahili is a strong advantage for engaging East African markets.