Sales Manger -Project and Channel ( ONLY Electrical Equipment)

Sales Strategy & Revenue Generation

• Own and deliver the branchs monthly, quarterly, and annual sales targets across the full wires and cables range (house wires, flexible cables, power & control cables, LT Cables).
• Develop and execute territory-level sales plans aligned with regional and national objectives.
• Drive primary and secondary sales – from company-to-distributor as well as distributor-to-retailer / end-user off-take.
• Identify and convert new business opportunities across the retail/trade, project, and institutional segments.

Channel & Distribution Management

• Appoint, develop, and manage a productive network of distributors, dealers, and retailers across the assigned territory.
• Strengthen channel loyalty through regular engagement, dealer and electrician meets, and prompt resolution of issues.
• Ensure availability of adequate stock, product width, and counter visibility at channel partners.
• Implement schemes promotions, and trade-marketing activities to expand reach and market share.

Project & Institutional Sales

• Build relationships with electrical contractors, consultants, builders, EPC firms, panel builders, and government / PWD bodies.
• Drive approvals and product specifications with consultants and large buyers.
• Track and pursue infrastructure, real-estate, and industrial projects in the territory and convert them into orders.

Team Leadership & Development

• Appoint, lead and motivate a team of Area Sales Managers, Sales Officers / Executives to achieve individual and branch targets.
• Set clear KPIs monitor daily field activity, and drive sales-team productivity.
• Recruit, train, and mentor the sales team; conduct regular reviews and on-the-job coaching.

Commercial, Credit & Collections

• Manage outstanding and ensure timely collection of payments within approved credit norms.
• Control branch expenses and operate within the assigned budget.
• Ensure adherence to pricing, discount, and credit policies while minimising overdue and bad debts.

Market Intelligence & Reporting

• Monitor competition – pricing, schemes, and new launches by leading national and regional brands in the category – and recommend counter-strategies.
• Track market trends demand patterns, and customer feedback.
• Maintain accurate sales MIS, forecasts, and reports, and present periodic performance reviews to management.