Sales Manager

Department: Sales & Business Development

Job Summary:
We are looking for an experienced and result oriented Sales Manager to drive business growth by identifying and onboarding domestic and international distributors, expanding market reach, developing strategic business partnerships and achieving revenue targets. The candidate will be responsible for building a strong distribution network, exploring export opportunities, developing new sales channels and implementing effective sales strategies to increase market penetration and profitability.

Key Responsibilities:
* Identify, evaluate, negotiate with, and onboard distributors, wholesalers, stockists and channel partners across domestic and international markets.
* Explore overseas markets, identify potential importers and distributors, develop export business opportunities and establish international distribution networks.
* Develop and execute sales strategies to achieve monthly, quarterly and annual revenue targets.
* Identify new markets, sales channels, and business opportunities to increase brand visibility and market share.
* Build relationships with retailers, supermarkets, modern trade outlets, HoReCa clients, institutional buyers, importers and other potential business partners.
* Maintain strong relationships with existing distributors, monitor their performance and drive sales growth within their territories.
* Analyse market trends, competitor activities, pricing, customer preferences and regional demand to identify growth opportunities.
* Negotiate pricing, margins, credit terms, distribution agreements and commercial conditions with distributors and clients.
* Coordinate with internal teams and relevant external partners on export documentation, product requirements, logistics and shipment planning.
* Prepare sales forecasts, territory-wise targets, distributor performance reports and business development plans.
* Track sales achievement, distributor productivity, customer acquisition, order conversion and revenue growth.
* Work with marketing, operations, procurement, and finance teams to ensure product availability, timely order fulfilment and smooth business operations.

Required Qualifications & Skills:
* Bachelor's degree in Business Administration, Marketing, Commerce or a related field.
* Minimum 5 years of experience in sales, distribution, channel development or business development.
* Proven experience in identifying and onboarding distributors and building distribution networks.
* Experience in international sales, export markets, or distributor development across countries.
* Strong B2B sales, negotiation, and business development skills.
* Demonstrated ability to achieve revenue targets and expand market presence.
* Knowledge of export procedures, international trade documentation and distributor agreements.
* Strong communication, presentation, relationship management and analytical skills.
* Proficiency in MS Excel, sales reporting and CRM tools.
* Willingness to travel for domestic and international business meetings as required.

Preferred Candidate Profile:
* Experience in FMCG, packaged foods, snacks, or food products.
* Existing network of distributors, wholesalers, importers and retail channel partners.
* Experience in developing export markets and international distribution partnerships.
* Strong commercial acumen with a proactive, target-driven approach.
* Ability to independently identify business opportunities and convert them into sustainable revenue.