Sales Manager

1. Job Purpose

To drive room revenue, corporate business, banquet and conference bookings, and overall hotel occupancy through effective sales strategies, corporate tie-ups, client relationship management, and business development activities. The role is responsible for achieving revenue targets and strengthening the hotel's market presence.

2. Key Responsibilities

A. Corporate Sales & Business Development

• Identify and acquire new corporate clients, companies, travel agencies, and business partners.
• Develop corporate accounts to generate room bookings, long-stay business, and recurring revenue.
• Build relationships with corporate decision-makers, travel desks, HR teams, and administrative departments.
• Conduct sales calls, client meetings, property visits, and presentations.
• Explore new business opportunities in IT parks, industrial areas, business hubs, and nearby commercial establishments.
• Develop and maintain corporate tie-ups and negotiated rate agreements.

B. Room Revenue & Occupancy

• Drive room bookings and improve hotel occupancy through proactive sales initiatives.
• Generate business through corporate clients, travel agents, tour operators, and other relevant channels.
• Coordinate with the Revenue Manager and Front Office team to optimize room rates and revenue.
• Monitor competitor pricing, market demand, and local business opportunities.
• Work towards achieving monthly and annual room revenue targets.

C. Banquet & Event Sales

• Generate leads for meetings, conferences, corporate events, social gatherings, and other hotel facilities, where applicable.
• Coordinate site inspections, client meetings, quotations, and event proposals.
• Follow up on inquiries and convert them into confirmed bookings.
• Coordinate with Operations and Food & Beverage teams to ensure smooth event execution.

D. Client Relationship Management

• Maintain strong relationships with existing corporate clients and key accounts.
• Ensure timely follow-up on inquiries, proposals, and business commitments.
• Gather client feedback and resolve sales-related concerns in coordination with the concerned departments.
• Maintain an updated database of prospects, clients, and business partners.

E. Sales Planning & Reporting

• Prepare daily, weekly, and monthly sales activity reports.
• Develop sales plans to achieve assigned revenue targets.
• Maintain a sales pipeline covering leads, meetings, proposals, conversions, and lost business.
• Track account-wise production and revenue contribution.
• Submit periodic competitor analysis and market intelligence reports to management.

F. Online & Travel Trade Business

• Develop business through travel agents, tour operators, online travel agencies (OTAs), and other relevant distribution channels.
• Coordinate with the Revenue and Reservations teams to improve booking conversions.
• Identify opportunities to increase direct bookings and reduce dependency on high-cost channels.
• Support promotional campaigns and sales initiatives to improve business generation.

G. Internal Coordination

• Coordinate with the General Manager, Revenue, Front Office, Reservations, and Operations teams.
• Ensure accurate communication of corporate rates, booking terms, and client requirements.
• Follow up on outstanding payments and coordinate with Finance for timely collection.
• Ensure compliance with approved pricing, credit, and sales policies.