Sales Manager

Job Title: Agency Channel Manager / Agency Development Manager
Department: Sales Life Insurance
Industry: Life Insurance
Reporting To: Branch Manager / Area Sales Manager

Job Purpose

To drive life insurance business through the agency channel by recruiting, developing, and managing insurance agents and financial advisors, achieving sales targets, and ensuring high-quality business and customer satisfaction.

Key Responsibilities

• Agent Recruitment: Identify, recruit, and appoint insurance agents and financial advisors to expand the agency network.
• Sales Target Achievement: Achieve monthly, quarterly, and annual life insurance premium and policy targets.
• Agent Development: Train, coach, and motivate agents on life insurance products, sales techniques, and customer handling.
• Business Generation: Generate new business through agent networks, customer referrals, and market development activities.
• Relationship Management: Maintain strong relationships with agents and support them in achieving their individual sales goals.
• Market Expansion: Identify new business opportunities and develop the customer base within the assigned territory.
• Performance Monitoring: Track agent productivity, policy issuance, premium collection, and persistency.
• Customer Service: Ensure timely policy issuance, renewals, customer support, and resolution of customer queries.
• Compliance: Ensure adherence to company policies, IRDAI regulations, KYC requirements, and ethical sales practices.
• Reporting: Prepare daily, weekly, and monthly sales reports and provide business updates to management.

Required Qualifications

• Graduate in any discipline.
• Experience in life insurance sales, agency development, or financial services is preferred.
• Strong communication, negotiation, and interpersonal skills.
• Ability to recruit, motivate, and manage a team of insurance agents.
• Knowledge of life insurance products and sales processes.
• Target-oriented approach with strong relationship-building abilities.

Key Performance Indicators (KPIs)

• Monthly and annual premium target achievement.
• Number of new agents recruited and activated.
• Agent productivity and business contribution.
• Number of policies sold.
• Renewal premium and policy persistency.
• Customer satisfaction and quality of business.

Key Skills

• Sales and business development
• Agent recruitment and relationship management
• Team building and leadership
• Customer acquisition
• Training and coaching
• Market development
• Sales planning and reporting
• Compliance and customer service

Preferred Experience: 1–5 years in life insurance sales or agency channel management, depending on the position level.

Job Objective: Build a productive agency force, increase life insurance sales, expand market reach, and achieve sustainable business growth