Sales Manager

Job Profile: Sales Manager LED Display / Video Wall
Position Title: Sales Manager
Department: Sales & Business Development
Industry: LED Video Wall / LED Display Solutions

Job Summary
We are looking for a dynamic, target-oriented and self-motivated Sales Manager to generate new business opportunities, develop corporate and government clients, and increase the company's market presence in LED Video Walls, Digital Signage, Interactive Displays, Audio Visual Solutions, Video Conferencing Systems, and related products.
The candidate shall be responsible for lead generation, cold calling, customer engagement, social media branding, business development, OEM coordination, tender/project development, and ensuring excellent customer satisfaction. The position is performance-driven with attractive incentives based on sales achievements and business growth.

Key Responsibilities
Lead Generation & Business Development

• Generate new business opportunities through IndiaMART, Justdial, Google Search, LinkedIn, Facebook, Instagram, Trade Portals, Referrals, Exhibitions, and other online/offline sources.
• Conduct daily cold calling to prospective customers.
• Develop and maintain a healthy sales pipeline.
• Generate qualified B2B and Government leads on a regular basis.
• Identify new business opportunities across India.
• Maintain complete lead database and regularly update CRM/Excel records.
• Generating AMC leads/sales from existing clients / installations

Sales & Customer Acquisition

• Understand customer requirements and recommend suitable LED Display and AV solutions.
• Prepare quotations, technical proposals, presentations, and commercial offers.
• Conduct product demonstrations whenever required (if any).
• Negotiate pricing and close sales successfully.
• Achieve monthly, quarterly, and annual sales targets.
• Follow company sales strategy and pricing policy.

Corporate Sales & Government Business

• Develop business with Corporate Offices, Educational Institutions, Hotels, Hospitals, Industries, Builders, Retail Chains, Event Companies, and Government Departments.
• Generate enquiries through networking, references, LinkedIn, email campaigns, and direct meetings.
• Build relationships with architects, consultants, system integrators, PMC consultants, and project management companies.
• Identify upcoming Government tenders and projects.
• Coordinate with OEMs for project authorization, technical compliance, pricing support, and bid participation.
• Prepare BOQ, compliance statements, technical documents, and project proposals wherever required.

Digital Marketing & Social Media

• Increase the company's online presence across digital platforms.
• Regularly create and upload engaging content on:
• Instagram
• Facebook
• LinkedIn
• YouTube (if any)

• Create promotional reels, product videos, installation videos, customer testimonials, and company updates.
• Coordinate basic product photography and videography.
• Improve customer engagement through regular posting and interaction.
• Monitor digital activities and suggest improvements.

Lead Follow-up & Customer Relationship

• Ensure rigorous and timely follow-up of every enquiry.
• Convert maximum enquiries into confirmed orders.
• Maintain regular communication with prospective and existing clients.
• Ensure complete customer satisfaction before, during, and after project completion.
• Handle customer concerns professionally and coordinate with internal teams for timely resolution.
• Build long-term relationships for repeat business and referrals.

Market Research

• Identify emerging market trends and new business opportunities.
• Track competitor activities, pricing, products, and marketing strategies.
• Explore new industries and sectors for LED Display applications.
• Develop innovative methods to generate business.

Reporting & Documentation

• Submit Daily Sales Reports (DSR).
• Maintain enquiry tracker and follow-up reports.
• Prepare weekly and monthly sales performance reports.
• Update management regarding project status, customer meetings, pending quotations, and expected order closures.
• Maintain proper documentation of customer communications and project records.

Monthly Performance Expectations (KPIs)
The Sales Manager shall be evaluated based on:

• Monthly sales targets achieved.
• Number of qualified leads generated.
• Number of daily cold calls completed.
• Number of customer meetings conducted.
• Conversion ratio of enquiries into orders.
• Social media activity and engagement.
• Corporate client acquisition.
• Government project participation.
• Customer satisfaction and repeat business.
• Timely reporting and CRM updates.

Required Skills

• Strong communication, negotiation, and presentation skills.
• Excellent sales and business development ability.
• Good understanding of B2B and Government sales processes.
• Knowledge of LinkedIn networking and corporate prospecting.
• Knowledge of Google Search techniques for lead generation.
• Basic understanding of Digital Marketing and Social Media Management.
• Ability to create simple promotional reels and marketing content.
• Good knowledge of MS Excel, Word, PowerPoint, Email, and CRM software.
• Strong follow-up, persuasion, and customer relationship management skills.
• Self-motivated, target-driven, and result-oriented.

Qualification

• Graduate in any discipline with at least 2-5 years experience. No freshers allowed.
• MBA (Marketing) preferred but not mandatory.
• Certification in Digital Marketing or Sales will be an added advantage.

Experience

• Minimum 25 years experience in B2B Sales, Corporate Sales, Government Sales, Business Development, or Digital Marketing.
• Experience in LED Display, Video Wall, Audio Visual, IT Hardware, Networking, Electronics, System Integration, or Digital Signage industry will be preferred.

Compensation & Incentives

• Fixed Salary + Attractive Performance Incentives/Commission.
• Monthly and quarterly incentive structure based on target achievement.
• Additional incentives for Government project closures, OEM project approvals, and major corporate accounts.
• Career growth opportunities based on performance.

Preferred Qualities

• Honest, disciplined, and self-driven.
• Strong networking and relationship-building skills.
• Positive attitude and excellent communication.
• Able to work independently with minimum supervision.
• Willing to travel for customer meetings across India whenever required.
• Professional appearance and customer-focused approach.
• Strong commitment to achieving sales targets and contributing to the company's long-term growth.