Sales Manager

Sales Manager / Assistant Manager Real Estate

Department: Sales
Industry: Real Estate
Location: Coimbatore / Tirupur
Employment Type: Full-Time
Role Type: Individual Contributor (IC)
Experience: 25 Years
Reporting To: Sales Manager / General Manager / Management

About the Role

We are looking for a Sales Manager / Assistant Manager – Real Estate who will be responsible for independently driving sales for the company's real estate projects.

This is an Individual Contributor role focused on generating and converting leads, conducting site visits, building customer relationships, negotiating with prospects, and achieving individual sales targets. The candidate will be expected to manage the complete sales cycle from initial enquiry to booking and coordinate with internal teams for smooth customer conversion.

Key Responsibilities

1. Individual Sales & Target Achievement

• Achieve assigned monthly, quarterly, and annual sales targets.
• Take complete ownership of individual sales performance and revenue generation.
• Develop and maintain a healthy sales pipeline.
• Identify potential customers through assigned leads, referrals, networking, and other sources.
• Proactively pursue prospects and convert opportunities into bookings.

2. Lead Management & Follow-Up

• Handle leads received through digital marketing, walk-ins, references, campaigns, and other channels.
• Make timely calls and follow-ups with prospective customers.
• Understand customer requirements, budget, preferences, and investment objectives.
• Maintain accurate lead status and follow-up details in the CRM / sales tracking system.
• Ensure consistent follow-up until closure or final disposition of the lead.

3. Site Visits & Customer Handling

• Schedule and conduct project/site visits for prospective customers.
• Present the project, location, layout, amenities, specifications, pricing, payment plans, and other relevant details.
• Understand customer objections and provide appropriate solutions.
• Build strong relationships with prospective and existing customers.
• Ensure a professional and positive customer experience throughout the sales process.

4. Sales Conversion & Closing

• Convert qualified leads into site visits and site visits into bookings.
• Conduct negotiations within approved company pricing and commercial guidelines.
• Follow up with customers for booking confirmation and required documentation.
• Coordinate with CRM and Accounts teams for booking formalities and payment processes.
• Ensure proper handover of confirmed customers to the respective internal teams.

5. Business Development

• Generate new business opportunities through personal networking and references.
• Develop relationships with potential investors, individual buyers, and referral sources.
• Explore local market opportunities to generate additional prospects.
• Participate in property exhibitions, promotional activities, customer events, and other sales initiatives.

6. Market & Competitor Knowledge

• Maintain good knowledge of the local real estate market.
• Stay updated on competing projects, pricing, offers, location advantages, and market trends.
• Gather customer and competitor feedback and share relevant insights with management.
• Identify potential market opportunities for the company's projects.

7. Internal Coordination

• Coordinate with Marketing, CRM, Accounts, Legal, and Project teams to support the sales process.
• Ensure customer requirements and commitments are communicated accurately to relevant departments.
• Follow up internally on customer-related requirements to ensure timely resolution.
• Maintain proper documentation and sales records.

8. Sales Reporting

• Submit daily/weekly/monthly sales activity reports as required.
• Maintain accurate records of:
• Leads generated/received
• Customer follow-ups
• Site visits
• Negotiations
• Bookings
• Pending closures
• Lost / inactive leads
• Provide regular updates on sales pipeline and expected closures.

Key Performance Indicators (KPIs)

• Achievement of individual monthly sales targets
• Number of qualified leads handled
• Lead-to-site-visit conversion
• Site-visit-to-booking conversion
• Number of bookings generated
• Revenue generated
• Follow-up efficiency
• Sales pipeline value
• Customer conversion and closure rate
• Customer satisfaction

Candidate Profile

• Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
• 2–6 years of experience in sales, preferably in Real Estate / Property Sales.
• Strong track record in achieving individual sales targets.
• Experience in residential plots, villas, apartments, or other real estate products will be preferred.
• Strong communication and interpersonal skills.
• Excellent negotiation and closing abilities.
• Customer-focused with strong relationship-building skills.
• Self-motivated and capable of working independently.
• Good knowledge of the local real estate market.
• Willingness to travel to project sites and meet customers as required.
• Basic proficiency in CRM systems and MS Office.

Key Competencies

• Individual Sales Ownership
• Lead Conversion
• Customer Relationship Management
• Site Visit Management
• Negotiation & Closing
• Follow-up & Pipeline Management
• Business Development
• Market Knowledge
• Communication Skills
• Target Orientation
• Self-Motivation
• Result Orientation

Compensation

Salary: Competitive and commensurate with experience and capability.
Incentives: Performance-based sales incentives as per company policy.