Sales Manager

Role purpose

Build a sustainable sales pipeline and convert it into higher room nights, better rates, and ancillary revenue so the hotel consistently beats budget and last year.

Key responsibilities

Revenue & pipeline

• Own the annual and monthly sales plan by segment: corporate contracted, corporate FIT, travel agents / TMCs, OTAs vs direct, small groups, social / wedding if applicable, and walk-in / weekend leisure.
• Achieve and beat targets for occupancy, ADR, RevPAR, room revenue.
• Maintain a live pipeline (CRM or structured tracker): accounts, expected room nights, rate, close date, and probability.
• Protect rate discipline; negotiate contracts that improve mix, not just fill empty rooms at any price.

Hunting & account management (Hyderabad-focused)

• Build and grow a local corporate book: HITEC City / Gachibowli / Financial District / Madhapur, pharma & healthcare, manufacturing, consulting, and GCCs.
• Cold-call, door-knock, and run a weekly sales-call plan.
• Sign and renew corporate rate agreements, preferred-vendor listings, and TMC / travel-desk relationships.
• Source small meetings, training batches, interview drives, project teams, and stay-and-meet packages that fit a 30-room inventory.
• Develop travel-trade and inbound relationships (domestic tour operators, destination management companies) without over-relying on OTAs.
• Convert OTA guests and repeat corporates into direct / contracted business.

On-property selling

• Conduct site inspections and host familiarisation visits.
• Work with Front Office, Reservations, and F&B so inquiries convert and contracted groups are delivered cleanly.
• Upsell rooms, packages, meeting space, and F&B; capture ancillary revenue.
• Feed market intelligence to the Owner for pricing and inventory decisions.

Reporting & commercial hygiene

• Weekly flash: calls made, site inspections, contracts signed, room nights on the books, pace vs last year / budget.
• Monthly: segment mix, top accounts, lost business with reasons, competitor rate and occupancy snapshot.
• Keep contracts, rate sheets, and account files current.

What good looks like in 6 to 12 months

• Visible lift in weekday corporate occupancy and contracted room nights.
• Better mix: more direct and contracted business, less distressed OTA share.
• A documented account list with production, not a pile of visiting cards.
• Revenue growth month on month.
• Owner can see the pipeline without chasing you.

Requirements

• 5 to 7 years of hotel sales in India; Hyderabad market experience is a strong plus.
• Proven record of closing corporate contracts and delivering room-night production (be ready with numbers).
• Comfortable selling a small / independent product against branded competition.
• Strong spoken English and Hindi; Telugu is an advantage for local accounts.
• Self-starter: you plan your week, you dont wait for leads.
• Valid two-wheeler / four-wheeler and willingness to be on the road in Hyderabad daily.
• Diploma / degree in Hotel Management, Tourism, or Business preferred; results matter more than the certificate.
• Working knowledge of Excel, WhatsApp-based follow-up, and ideally a simple CRM (Salesforce, Zoho, or hotel PMS sales module).

Nice to have

• Existing relationships with Hyderabad corporates, TMCs, or event planners.
• Experience with small MICE, long-stay project crews, or healthcare / attendant stay.
• Basic understanding of channel mix, BAR vs contracted rates, and OTA vs direct economics.