Sales Manager

Key Responsibilities

• Develop and implement sales strategies to achieve revenue, order-book, customer-acquisition, and margin targets.
• Identify and acquire new customers across sectors such as automotive, industrial electronics, consumer electronics, medical devices, energy, telecom, IoT, and defence.
• Build relationships with OEMs, ODMs, startups, product companies, and electronics brands requiring contract manufacturing support.
• Generate leads through customer visits, industry networks, exhibitions, conferences, referrals, and digital channels.
• Manage the complete sales cycle from lead generation and qualification to RFQ, quotation, negotiation, contract closure, and production launch.
• Understand customer product requirements, volumes, timelines, quality standards, certifications, and manufacturing expectations.
• Coordinate with engineering, NPI, sourcing, production, quality, finance, and supply-chain teams for technical feasibility and costing.
• Lead RFQ and quotation activities, including BOM review, process requirements, tooling, testing, packaging, logistics, and commercial assumptions.
• Prepare and present technical-commercial proposals, capability presentations, pricing models, and business cases.
• Negotiate pricing, payment terms, delivery schedules, warranty conditions, and commercial agreements while protecting company margins.
• Arrange customer visits and plant tours to present EMS capabilities, infrastructure, technology, quality systems, and production capacity.
• Maintain a strong sales pipeline and provide accurate weekly and monthly forecasts to management.
• Develop account plans for existing customers and identify opportunities for repeat business, upselling, and cross-selling.
• Act as the primary commercial contact for customers during quotation, development, onboarding, and initial production stages.
• Ensure smooth handover of won projects to program management, operations, and customer-service teams.
• Monitor customer forecasts, demand plans, product roadmaps, and capacity requirements.
• Track market trends, competitor activities, pricing levels, and emerging opportunities in the EMS industry.
• Maintain updated records of leads, opportunities, RFQs, quotations, customer meetings, and closures in the CRM.
• Resolve commercial issues and coordinate internally to address customer concerns in a timely manner.

Qualification

• Bachelors degree in Electronics, Electrical, Instrumentation, Industrial Engineering, Business Administration, or a related field.
• MBA in Marketing, Sales, or Business Development will be an added advantage.

Required Experience

• 6–12 years of experience in EMS, PCB assembly, electronics manufacturing, contract manufacturing, or electronic components.
• Experience in selling PCB assembly, box-build assembly, testing, turnkey manufacturing, or related services.
• Strong exposure to OEM/ODM customer acquisition, RFQ management, costing, negotiation, and business closure.
• Experience in handling B2B industrial and technology customers is preferred.

Required Skills

• Strong understanding of SMT, through-hole assembly, PCB assembly, box-build, testing, inspection, and NPI processes.
• Knowledge of BOM, AVL, DFM/DFA, tooling, testing requirements, and manufacturing feasibility.
• Strong commercial acumen with the ability to evaluate pricing, costing, margins, and profitability.
• Excellent customer-management, presentation, negotiation, and communication skills.
• Good understanding of CRM, sales pipeline management, forecasting, and sales reporting.
• Ability to work effectively with engineering, operations, quality, procurement, and finance teams.
• Willingness to travel frequently for customer meetings, exhibitions, plant visits, and business development activities.