Sales Manager

Key Responsibilities

Merchant Acquisition & Business Development

• Own and drive the merchant acquisition strategy for assigned markets, segments and territories.
• Generate and convert high-quality merchant leads across UPI, cards, QR, POS, payment gateway and digital payment solutions.
• Develop relationships with mid-market and enterprise merchants across retail, QSR, hospitality, e-commerce, healthcare, education, mobility and other relevant segments.
• Build and manage a robust sales pipeline covering prospecting, qualification, proposal, negotiation, onboarding and activation.
• Identify high-volume merchants and opportunities capable of generating significant TPV and recurring payment revenue.
• Develop direct and indirect acquisition channels through partners, consultants, aggregators, technology providers and industry networks.

Cross-Sell & Upsell

• Develop strategies to increase revenue from existing merchants through cross-selling and upselling.
• Identify opportunities to introduce additional payment products such as UPI, cards, POS, QR, payment gateway, payment links, recurring payments and value-added services.
• Increase merchant TPV, product penetration and overall wallet share.
• Develop account plans for strategic merchants and drive long-term commercial relationships.

Banking & Ecosystem Relationships

• Develop and maintain relationships with banks, payment networks, fintechs, aggregators and ecosystem partners.
• Work with acquiring and banking partners to identify new merchant opportunities and commercial opportunities.
• Coordinate with banking partners on onboarding, acquiring, settlement, payment acceptance and other operational requirements.
• Build a strong network across the Indian payments ecosystem to create new business opportunities.

Sales Leadership

• Own monthly, quarterly and annual sales targets for merchant acquisition, TPV and revenue.
• Establish sales plans, territory strategies and account-level acquisition plans.
• Track pipeline performance, conversion rates, merchant activation and revenue contribution.
• Mentor and guide junior sales resources and establish disciplined sales processes.
• Work closely with Product, Operations, Risk, Compliance, Technology and Finance teams to ensure successful merchant onboarding and service delivery.
• Provide regular market intelligence on competitor pricing, MDR, product offerings and emerging payment trends.
• Participate in commercial negotiations and support senior management on strategic merchant opportunities.

Preferred Experience & Skills

• 5 – 6 years of experience in payments, FinTech, banking, merchant acquiring, payment gateway, POS or digital payments.
• Strong experience in merchant acquisition and B2B sales.
• Demonstrated ability to generate leads independently and build a sustainable sales pipeline.
• Strong understanding of the Indian payment’s ecosystem, including:
• UPI / QR
• Credit & Debit Cards
• Payment Gateway
• POS / Android POS
• Merchant acquiring
• MDR / TDR
• Merchant onboarding and KYC
• Settlement and reconciliation
• Payment aggregators / payment facilitators
• Established relationships with merchants, banks, fintech’s, aggregators and payment ecosystem partners.
• Strong cross-sell and upsell capabilities.
• Proven ability to negotiate commercials and close enterprise / mid-market opportunities.
• Strong analytical, presentation and negotiation skills.
• Ability to manage multiple opportunities and sales cycles simultaneously.
• Experience managing or mentoring junior sales team members is preferred.
• Willingness to travel extensively for strategic merchant and partner meetings.