Sales Manager

Job Summary

We are looking for an experienced and target-oriented Sales Manager to lead our sales team and drive enrolments for our IT courses and training programs. The ideal candidate should have strong experience in education sales, IT training sales, inside sales, or a related B2C/B2B sales environment.

The Sales Manager will be responsible for achieving enrolment targets, managing the sales team, improving conversion rates, developing sales strategies, and maintaining strong relationships with prospective students and clients.

Key Responsibilities

• Lead, manage, and motivate the sales team to achieve monthly and quarterly enrolment targets.
• Develop and implement effective sales strategies for IT courses and professional training programs.
• Monitor leads, follow-ups, counselling calls, conversions, and revenue generation.
• Manage the complete sales funnel from lead generation to course enrolment.
• Guide the sales team in counselling students and working professionals based on their career goals.
• Track team performance through daily, weekly, and monthly sales reports.
• Identify gaps in the sales process and implement strategies to improve conversion rates.
• Set individual and team sales targets and regularly review performance.
• Conduct regular team meetings, performance reviews, and sales training sessions.
• Coordinate with the marketing team to improve lead quality and lead-generation campaigns.
• Ensure timely follow-up with prospective students through calls, WhatsApp, email, and other communication channels.
• Handle escalated customer queries and assist the team in closing high-value or difficult leads.
• Maintain accurate records of leads, opportunities, conversions, and revenue.
• Analyse sales data and prepare performance reports for management.
• Identify new business opportunities, partnerships, corporate training opportunities, and institutional tie-ups.
• Ensure a positive student experience throughout the counselling and enrolment process.

Key Skills Required

• Strong sales and team management skills.
• Excellent communication and negotiation abilities.
• Strong convincing and counselling skills.
• Target-oriented and result-focused approach.
• Ability to analyse sales data and identify performance gaps.
• Good knowledge of CRM and sales tracking tools.
• Strong leadership and team motivation skills.
• Ability to handle pressure and meet deadlines.
• Good understanding of the IT training/education market.

Preferred Experience

Candidates with experience in any of the following will be preferred:

• IT Training / EdTech Sales
• Education Counselling
• Inside Sales
• B2C Sales
• B2B Sales
• Career Counselling
• Software/IT Services Sales
• Professional Training & Certification Sales

Key Performance Indicators (KPIs)

• Monthly course enrolment targets
• Revenue generation
• Lead-to-enrolment conversion rate
• Team productivity
• Follow-up efficiency
• Individual sales performance
• Lead response and closure time
• Customer/student satisfaction

Qualification

Bachelor's degree in Business Administration, Marketing, Management, or a related field. An MBA in Sales/Marketing will be an added advantage.

What We Offer

• Performance-based incentives
• Growth opportunities
• Leadership exposure
• Professional and collaborative work environment
• Opportunity to work in the growing IT education and training sector