Sales Manager

Role & responsibilities

• Develop and execute sales strategies to achieve assigned sales targets.
• Manage and expand the sales network across the assigned territory/zone.
• Identify new dealers, distributors, contractors, and business opportunities.
• Manage relationships with existing dealers, distributors, and key customers.
• Drive primary and secondary sales growth in the assigned market.
• Conduct regular market visits and monitor market trends, competitor activities, and customer requirements.
• Ensure effective territory coverage and achievement of sales objectives.
• Generate leads and convert them into business opportunities.
• Coordinate with dealers, distributors, architects, contractors, and other channel partners.
• Prepare sales forecasts, MIS reports, and regular performance updates.
• Ensure timely collection of payments and maintain healthy receivables.
• Support product promotion, market expansion, and brand visibility initiatives.
• Guide and monitor the performance of the sales team, where applicable.
• Maintain strong customer relationships and ensure high levels of customer satisfaction.

Preferred candidate profile

• Candidates with experience as Area Sales Manager (ASM), Territory Sales Manager, Zonal Sales Manager (ZSM), Territory Sales Executive/Manager, or similar sales roles.
• Experience in Territory Sales, Area Sales, Zonal Sales, Channel Sales, Dealer/Distributor Management, and Business Development.
• Strong experience in handling dealers, distributors, channel partners, contractors, and key customers.
• Proven track record of achieving sales targets and developing new markets.
• Strong market knowledge and willingness to travel extensively within the assigned territory.
• Excellent communication, negotiation, relationship-management, and team-handling skills.
• Candidates from building materials, uPVC/Aluminium windows & doors, construction, hardware, or related industries will be preferred.
• Ability to manage multiple territories/markets and drive business growth.