Sales Manager

Role Overview

We are seeking a results-driven Sales Manager to lead our inside sales and business development functions.

The role will be responsible for sales strategy, team leadership, conversion improvement, CRM-driven sales management, and B2B institutional partnerships. The ideal candidate should have strong experience in managing high-volume sales teams and building structured, measurable sales processes.

Key Responsibilities

1. Sales & Team Management

• Lead and manage the inside sales/admission counselling team.
• Set clear individual and team sales targets, KPIs, and performance benchmarks.
• Train, mentor, and continuously improve the performance of sales executives and admission counsellors.
• Conduct regular performance reviews and implement corrective action plans where required.

2. Sales Process & Conversion Management

• Develop and standardize sales scripts, pitch frameworks, objection-handling processes, and closing strategies.
• Identify gaps across the sales funnel and implement initiatives to improve conversion.
• Monitor the complete funnel from Lead Demo/Counselling Admission Payment.
• Improve conversion ratios, sales productivity, and cost per admission.
• Establish a data-driven approach to sales performance management.

3. CRM & Sales Analytics

• Own and maintain the sales pipeline through CRM platforms such as Zoho, Salesforce, or HubSpot.
• Ensure accurate lead allocation, follow-ups, pipeline tracking, and closure reporting.
• Analyze sales data to identify trends, bottlenecks, and opportunities for improvement.
• Prepare and present weekly and monthly sales performance reports to management.

4. B2B Business Development

• Develop and manage partnerships with universities, colleges, institutions, and corporate organizations.
• Identify new institutional business opportunities and build a sustainable B2B sales pipeline.
• Drive strategic partnerships that contribute to student acquisition, training programs, and organizational growth.

5. Digital & Lead Funnel Optimization

• Work closely with marketing and operations teams to improve lead quality and sales outcomes.
• Support optimization of website and digital lead-generation funnels.
• Provide sales insights to improve campaigns, lead qualification, and customer acquisition.