Sales Manager

Role & responsibilities

• Develop and execute the sales strategy for Aluminium Flat Rolled Products across the West Region.
• Identify and acquire new industrial customers for aluminium sheets, coils, strips and related products.
• Develop business across industries such as HVAC, insulation, electrical and electronics, engineering, automotive and auto components, kitchenware, fabrication, signage, roofing, building materials and other relevant applications.
• Build a database of high-potential manufacturers and industrial customers across the region.
• Identify decision makers including purchase, production, technical, quality and business owners.
• Understand customer applications, specifications, alloy requirements, thickness, dimensions, volumes and current sourcing arrangements.
• Generate enquiries, coordinate trials and samples and convert successful trials into commercial orders.
• Negotiate pricing, commercial terms, payment terms and supply arrangements within company guidelines.
• Develop repeat business from acquired customers.
• Monitor competitor pricing, product offerings, customer preferences and market developments.
• Maintain accurate sales pipeline, customer information and activity records in the CRM.
• Prepare weekly sales forecasts and territory plans.
• Coordinate closely with Inside Sales, Marketing, Sales Operations, Accounts and Production.
• Travel extensively within the assigned territory for customer meetings and business development.
• Build a strong network of industrial customers and develop key accounts over the long term.

Preferred candidate profile

• 612 years of experience in B2B industrial sales / technical sales / business development.
• Experience in aluminium, steel, metals, industrial products, engineering products, building materials or related sectors preferred.
• Proven experience in new customer acquisition.
• Strong understanding of industrial buying processes.
• Demonstrated ability to independently generate and close business.
• Willingness to travel extensively across Maharashtra, Gujarat and other Western markets.
• Strong negotiation and communication skills.
• Ability to understand technical product requirements.
• Experience using CRM systems and maintaining sales pipelines.
• Graduate qualification required; engineering or technical education preferred.
• MBA/PGDM in Sales & Marketing will be an advantage.