Sales Manager

Role & responsibilities

Preferred candidate profile

Lead Generation & Prospecting

• Identify potential customers through market research, cold calling, networking, referrals, and digital platforms.
• Build and maintain a strong sales pipeline.
• Generate qualified leads aligned with companys target segments.
• Conduct field visits to identify new business opportunities.
• Maintain updated database of prospects and follow-up activities.

2. Customer Engagement & Requirement Analysis

• Meet prospective customers to understand their needs and technical requirements.
• Present company products/services effectively.
• Coordinate with internal technical/operations team for solution feasibility.
• Prepare customized proposals and quotations.

3. Sales Conversion & Closing

• Negotiate pricing and commercial terms.
• Handle objections professionally and convert prospects into customers.
• Close sales deals and achieve monthly/quarterly targets.
• Ensure proper documentation and order processing.
• Follow up for payments and coordinate with accounts team.

4. Account Management

• Maintain strong relationships with existing customers.
• Ensure repeat business and upselling opportunities.
• Address customer concerns and ensure timely resolution.
• Monitor competitor activity and pricing trends.

5. Marketing Coordination

• Support marketing campaigns and promotional activities.
• Participate in exhibitions, trade shows, and business meetings.
• Provide market feedback to marketing team for campaign improvement.
• Assist in brand positioning and local market penetration.

6. Business Development Activities

• Identify new market segments and expansion opportunities.
• Develop channel partners / distributors if required.
• Analyze market trends and competitor strategies.
• Contribute ideas for product positioning and growth strategy.

7. Reporting & MIS

• Maintain daily sales activity reports.
• Track sales funnel progress and forecast revenue.
• Submit weekly/monthly performance reports to management.
• Update CRM system regularly.

Key Performance Indicators (KPIs)

• Monthly & quarterly sales target achievement
• Number of new leads generated
• Conversion ratio (Lead to Order %)
• Revenue growth from assigned territory
• Collection efficiency
• Customer retention rate

Required Skills & Competencies

• Strong communication and negotiation skills
• Ability to build long-term business relationships
• Result-oriented and self-motivated
• Good presentation skills
• Market awareness and commercial understanding
• Ability to work independently and in a team
• Time management and planning skills

Qualification & Experience

• Bachelors Degree in Business, Marketing, or related field
• 15 years experience in Sales / Business Development
• Experience in B2B sales preferred
• Knowledge of CRM tools is an advantage

Compensation Structure

• Fixed Salary
• Performance-based Incentives
• Travel Allowance
• Performance Bonuses (Quarterly/Annual)