Sales Manager

SPI - Head of Sales / Inside Sales Recruitment Brief
The opportunity
Silicon Practice India is an early-stage B2B SaaS business providing practice-management
software to dental practices in India.
We have acquired 170+ dental customers in our first year and have demonstrated
monthly sales of up to approximately 25 customers, predominantly through dental
exhibitions.
We believe we have achieved encouraging product-market fit and are now investing in
building a professional, scalable sales organisation.
Immediate objective: build towards a sustained 50 new dental customers per month.
The successful candidate will initially report directly to the business owner and will have
significant autonomy and resources to build the sales function.
Who we are looking for
We want a hands-on sales leader who has personally built and managed a high-velocity, consultative sales team in India.
This is not primarily a strategic role. The successful candidate will be expected to:
- Recruit and build the sales team.
- Manage SDR/business-development and closing activity.
- Train, coach and develop salespeople.
- Review recorded calls and improve selling capability.
- Manage activity, pipeline and conversion through CRM.
- Establish strong daily and weekly sales-management disciplines.
- Improve conversion and sales productivity.
- Build towards 50 new customers/month.
The sales model
Current ACV is approximately 11,000 per annum.
This is an intangible B2B SaaS solution requiring consultative/value-based selling.
We need:
High sales velocity + effective discovery + value articulation + efficient conversion.
We are not looking for predominantly transactional, commodity, feature or price-led
sales experience.

Ideal experience
Strong preference for candidates with:
- B2B SaaS/software sales experience.
- Indian SME/professional customer experience.
- High-volume/short-cycle inside sales.
- Consultative/value-based selling.
- Direct management of SDRs/BDEs/closers.
- Personal experience recruiting and onboarding salespeople.
- Call recording/review and sales coaching.
- CRM-driven performance management.
- Evidence of materially improving team performance.
Low-ticket/high-volume B2B SaaS is the strongest fit.
We will also consider candidates from other intangible high-velocity consultative sales
environments, including appropriate EdTech experience.
Healthcare experience is useful but not essential.
Candidate profile
We care more about what the person has actually built and delivered than their current
title.
Potential current titles could include:
Head of Sales | Head of Inside Sales | Senior Sales Manager | Inside Sales Manager |
SMB Sales Manager
We would particularly welcome ambitious candidates currently managing perhaps 520
salespeople who want the opportunity to build and own an entire sales function.
The role is Chennai based, with the team expected to work primarily from the office during