Sales Manager

Experience :-

2- 3 years in CASA / MSME / Retail Assets/Liabilities sales with strong direct sourcing experience.

Role Overview :-

The Sales Manager (SM) will be responsible for direct sourcing of Prime Loan Against Property (LAP) business without intermediary channels such as DSAs. The role involves building a sustainable sourcing engine through own network/database and self-generated business through marketing activities/ digital / ATL/ BTL marketing ensuring end-to-end ownership from lead generation to disbursement.

Key Responsibilities :-

1. Direct Sourcing & Lead Generation - Generate leads through own network/database - Conduct marketing and other miscellaneous direct selling activities

2. Customer Acquisition & Relationship Management - Build and manage strong MSME customer relationships - Ensure high conversion through effective need understanding and product pitch

3. Application Processing & Conversion - Complete end-to-end application login in LOS - Ensure documentation completeness and accuracy - Coordinate with Credit, Legal, Technical and Ops for approvals and disbursement

4. Performance & Target Achievement - Achieve Prime LAP disbursement and revenue targets - Cross-sell of Insurance Products

5. MIS & Reporting - Maintain daily sales MIS and pipeline tracking - Report performance to RSM and highlight bottlenecks

6. Governance & Compliance - Ensure adherence to policies, KYC norms, and compliance guidelines - Maintain audit-ready documentation and process discipline.

Key Skills & Competencies :-

• Demonstrated experience in direct sourcing of customers in CASA / MSME / Retail Asset segments

• Proven track record of Field-driven acquisition (shop-to-shop / market visits / relationship-led sourcing)